Company: RANKKIT MEDIA LLP – The Ad Expert
Location: Vashi, Navi Mumbai
Employment Type: Full-Time
Experience: 0–2 Years
Department: Sales
Salary: 15,000 - 40,000/month

About the Role

The Ad Expert is looking for a proactive and results-driven Business Development Executive / Manager to identify new business opportunities, generate qualified leads, acquire clients, and drive revenue growth.

The ideal candidate should have a strong understanding of digital marketing, advertising, branding, and client relationship management. This role involves managing the complete sales cycle, from prospecting and lead generation to pitching, negotiation, and client acquisition.

Key Roles & Responsibilities

1. Lead Generation

Generate consistent, high-quality leads through digital platforms, social media, LinkedIn, website enquiries, referrals, networking, and marketing campaigns.

2. Lead Qualification

Evaluate potential clients based on their business requirements, marketing objectives, budget, decision-making authority, and suitability for the agency's services.

3. Outbound Prospecting

Identify potential businesses and decision-makers, build targeted prospect databases, and execute outreach campaigns through LinkedIn, email, calls, and other relevant channels.

4. Client Acquisition & Sales Closure

Manage the complete sales process, including initial outreach, discovery meetings, proposal presentations, negotiations, follow-ups, and successful deal closures.

5. Client Requirement Analysis

Understand prospective clients' business models, branding needs, marketing challenges, target audiences, budgets,



and growth objectives to recommend appropriate solutions.

6. Agency Pitching & Proposal Development

Collaborate with the creative, strategy, and performance marketing teams to develop customized pitches, marketing proposals, service packages, and presentations that align with client requirements.

7. Client Relationship Management

Build and maintain strong professional relationships with prospects and existing clients through regular communication, follow-ups, and identification of upselling and cross-selling opportunities.

8. CRM & Sales Pipeline Management

Maintain accurate records of leads, client interactions, sales stages, follow-ups, proposals, and conversions in the CRM. Ensure effective pipeline management and timely movement of business opportunities.

9. Market Research & Business Opportunities

Conduct market and competitor research to identify emerging industries, potential clients, advertising trends, and current business opportunities for The Ad Expert.

10. Revenue Growth & Target Achievement

Work towards achieving monthly and quarterly targets for lead generation, client meetings, conversions, and revenue. Contribute ideas and strategies to improve the agency's overall business development performance.

Required Skills & Qualifications

- Strong communication,



presentation, negotiation, and interpersonal skills.
- Understanding of digital marketing, social media marketing, advertising, branding, and performance marketing.
- Experience or familiarity with B2B sales, lead generation, and client acquisition.
- Ability to identify client requirements and pitch suitable marketing solutions.
- Proficiency in LinkedIn prospecting, email outreach, CRM tools, and sales pipeline management.
- Strong follow-up skills with a target-driven and results-oriented approach.
- Ability to coordinate effectively with internal creative and marketing teams.
- Previous experience in an advertising agency, digital marketing agency, or related industry will be an advantage.

Key Performance Indicators (KPIs)

- Number of qualified leads generated.
- Discovery calls and client meetings scheduled.
- Proposals presented and deals closed.
- Lead-to-client conversion rate.
- Monthly and quarterly revenue generated.
- Client retention and upselling opportunities.
- CRM accuracy and follow-up efficiency.

Ideal Candidate

We are looking for someone who can do more than just generate leads. The ideal candidate should be capable of understanding a client's business, identifying marketing opportunities, confidently pitching agency services, and converting prospects into long-term clients.

Join The Ad Expert and play a key role in expanding our client portfolio and driving business growth.

Pay: ₹15,000.00 - ₹40,000.00 per month

Advantages:

- Cell phone reimbursement
- Internet reimbursement

Work Location: In person

📌 Business Development Executive (Vashi)
🏢 The Ad Expert
📍 Vashi