Performance Marketing Manager – D2C / E-Commerce

Company: VibeCrafts
Location: Noida, Sector 8
Experience: 4–7 Years
Salary: Up to ₹70,000 In-Hand per Month
Industry: E-Commerce / D2C / Home Décor & Home Furnishing

About VibeCrafts

VibeCrafts is a growing E-Commerce & D2C brand operating across Home Décor, Home Furnishing, Furniture, Paintings, Mirrors, Lighting, Crafts and Lifestyle Products.

We are looking for an experienced Performance Marketing Manager who can take ownership of paid acquisition, website traffic, conversions and revenue growth.

Role Overview

The candidate will be responsible for planning, executing and optimizing performance marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), Shopping/PMax, Display and Remarketing.

The ideal candidate should have hands-on experience in D2C/E-Commerce, with a strong understanding of website sales, customer acquisition, ROAS, CAC, CPA, conversion funnels and revenue growth.

Key Responsibilities

- Plan and manage performance marketing campaigns for the VibeCrafts E-Commerce website.
- Drive qualified traffic, conversions and revenue through paid marketing channels.
- Manage and optimize Google Ads and Meta Ads campaigns.
- Handle Google Shopping / Performance Max / Search / Display / Remarketing campaigns.
- Develop strategies to improve ROAS, ROI, CAC and CPA.
- Analyze campaign performance and identify opportunities for scaling.
- Monitor the complete website funnel from ad → landing page → product page → checkout → purchase.
- Work closely with the Creative, E-Commerce, Product and Technology teams to improve campaign performance.
- Plan and execute A/B testing for creatives, audiences, offers, landing pages and campaigns.
- Analyze customer acquisition, conversion rates and campaign profitability.
- Track campaign performance through GA4, Google Ads, Meta Ads Manager and reporting dashboards.
- Identify performance drops and take corrective actions quickly.
- Prepare regular performance reports covering spend, traffic, conversions, revenue, ROAS, CAC and other key KPIs.




- Manage remarketing and retargeting campaigns to improve conversions and customer value.
- Work on audience segmentation, lookalike audiences, retargeting and customer acquisition strategies.
- Coordinate with the creative team for high-performing ad creatives, copies and promotional campaigns.
- Contribute to website CRO and conversion optimization initiatives.
- Stay updated with changes in Google, Meta and other performance marketing platforms.

D2C / E-Commerce Experience – Mandatory

The candidate must have hands-on experience working with an E-Commerce/D2C business.

Candidates should have practical experience in:

- Driving sales through an owned E-Commerce website
- Paid traffic acquisition
- Conversion optimization
- Revenue generation
- ROAS/ROI management
- Google & Meta advertising
- E-Commerce customer acquisition
- Website funnel analysis

Agency-only experience without direct ownership of an E-Commerce/D2C business will not be preferred.

Shopify Experience

Shopify experience will be strongly preferred.

Candidate should understand the relationship between:

Paid Ads → Shopify Website → Product Pages → Cart → Checkout → Purchase → Revenue

Required Skills

- Google Ads
- Meta Ads / Facebook Ads / Instagram Ads
- Google Shopping
- Performance Max
- Search & Display Advertising
- Remarketing / Retargeting
- GA4
- Google Tag Manager
- Conversion Tracking
- ROAS / ROI / CAC / CPA
- E-Commerce Analytics
- Website Funnel Analysis
- CRO
- Audience Targeting
- Creative Testing
- Campaign Scaling
- Excel / Google Sheets
- Performance Reporting

Candidate Requirements

- 4–7 years of relevant Performance Marketing experience.
- Strong D2C / E-Commerce experience is mandatory.
- Proven experience in driving website traffic,



conversions and online sales.
- Solid hands-on experience with Google Ads and Meta Ads.
- Experience managing significant advertising budgets.
- Strong understanding of ROAS, CAC, CPA, CTR, CPC, CVR and LTV.
- Experience with Shopify or another major E-Commerce platform preferred.
- Strong analytical and problem-solving skills.
- Ability to independently plan, execute, analyze and optimize campaigns.
- Good communication and coordination skills.
- Ability to work with Creative, E-Commerce and Management teams.

What We Are Looking For

We are looking for someone who can answer YES to the following:

✔ Have you managed paid campaigns for an E-Commerce/D2C website?

✔ Have you personally driven online sales and revenue, not just leads or traffic?

✔ Have you managed meaningful monthly advertising budgets?

✔ Have you worked hands-on with Google Ads + Meta Ads?

✔ Can you analyze ROAS, CAC, CPA and conversion performance?

✔ Can you identify why website conversions have dropped and take corrective action?

✔ Can you scale campaigns while maintaining profitability?

If yes, we would like to meet you.

Key Performance Areas

Website Revenue | ROAS | Customer Acquisition | Paid Traffic | Conversions | CAC | CPA | Campaign Scaling | Marketing ROI | Website Conversion Rate

Why Join VibeCrafts?

- Work with a growing E-Commerce & D2C brand
- Opportunity to work on real online sales and customer acquisition
- Hands-on exposure to Google, Meta and E-Commerce growth
- Work closely with E-Commerce, Creative and Business teams
- Opportunity to take ownership of performance marketing and contribute directly to business growth

Position Details

Job Title: Performance Marketing Manager – D2C / E-Commerce
Experience: 4–7 Years
Salary: Up to ₹70,000 In-Hand per Month
Employment: Full-Time
Location: A-36, Sector-8, Near Jama Masjid, Noida
Nearest Metro: Noida Sector-16

Website: https://vibecrafts.com/
HR Email: [email protected]

Pay: Up to ₹70,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

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