Location: Bengaluru / Delhi NCR

Experience: 4 - 7 years

Employment Type: Full time

Function: Marketing & Digital Marketing

About the Role

We are looking for a hands-on Marketing & Paid Marketing Specialist to plan, execute, optimise and report on digital marketing campaigns across paid media and social platforms.

The role will have a strong focus on brand awareness, audience acquisition, lead generation, engagement and conversions. The ideal candidate should be comfortable managing campaigns independently, working with creative and content teams, analysing performance and making data-driven optimisation decisions.

Key Responsibilities1. Paid Marketing

· Plan and execute paid campaigns across LinkedIn, Meta, Google Ads and YouTube.

· Develop campaigns for awareness, engagement, traffic, lead generation and conversions.

· Define audience segments, targeting parameters, campaign objectives and budgets.

· Monitor and optimise campaigns based on performance.

· Conduct A/B testing of audiences, creatives, messaging and campaign formats.

· Develop and manage retargeting campaigns.

· Track key metrics including CTR, CPC, CPL, conversions, reach, impressions and ROAS.

2. Digital Marketing

· Support the development and execution of digital marketing campaigns.

· Identify relevant target audiences and develop campaigns around their interests and behaviours.

· Coordinate digital campaigns across multiple platforms.

· Identify opportunities to improve website traffic, engagement and conversions.

· Stay updated with changes in digital advertising platforms, targeting capabilities and marketing trends.

3. Social Media Marketing

· Support social media marketing and audience-growth initiatives.





· Coordinate with content and creative teams to develop campaign assets.

· Align paid campaigns with organic social media activity.

· Monitor social media performance and identify opportunities for improvement.

· Support content amplification through paid media.

4. Lead Generation

· Develop and execute B2B and B2C lead-generation campaigns, depending on business requirements.

· Build relevant audience segments for lead acquisition.

· Monitor lead quality and campaign conversion rates.

· Work with the sales team to improve lead quality and conversion.

· Analyse the complete journey from campaign interaction to conversion.

5. Analytics & Reporting

· Track campaign performance on a daily and weekly basis.

· Prepare campaign performance reports and dashboards.

· Analyse campaign data and identify optimisation opportunities.

· Provide clear insights into campaign performance and audience behaviour.

· Maintain accurate campaign, budget and performance data.

6. Creative & Content Coordination

· Work closely with content and design teams to develop campaign creatives.

· Translate campaign objectives into clear creative and messaging requirements.

· Suggest creative variations based on campaign performance.

· Coordinate campaign assets and ensure timely execution.

Key Skills

· Paid Digital Marketing

· Performance Marketing

· LinkedIn Campaign Manager

· Meta Ads Manager





· Google Ads

· YouTube Advertising

· Lead Generation

· Social Media Marketing

· Audience Targeting

· Retargeting

· Campaign Optimisation

· B2B Marketing

· Google Analytics / GA4

· Campaign Reporting & Analytics

· Excel / Google Sheets

Key Performance Indicators

· Campaign reach and impressions

· Website traffic

· CTR and CPC

· Cost per lead

· Lead quality

· Conversion rate

· Social media engagement

· Audience growth

· Campaign ROI / ROAS

· Effective utilisation of marketing budgets

Ideal Candidate Profile

· 4–7 years of experience in digital marketing, performance marketing or paid media.

· Hands-on experience managing campaigns across multiple advertising platforms.

· Strong understanding of audience targeting, lead generation and conversion optimisation.

· Comfortable managing campaign budgets and performance targets.

· Strong analytical and problem-solving skills.

· Good understanding of digital marketing metrics and reporting.

· Ability to work in a fast-paced, deadline-driven environment.

· Strong communication and coordination skills.

· Execution-oriented with the ability to independently manage campaigns from planning through reporting.

Preferred Experience

Experience in any of the following will be an advantage:

· B2B marketing

· Event or conference marketing

· Lead-generation campaigns

· LinkedIn B2B campaigns

· Enterprise marketing

· International audience campaigns

· Media or technology marketing

· Multi-channel paid marketing

Interested candidates can share their CV at [HIDDEN TEXT] with the subject line Application – Marketing & Paid Marketing Specialist.

📌 Performance Marketing Specialist (Bengaluru)
🏢 Timbre Media
📍 Bengaluru