Arré is a media-tech platform where stories, ideas, and conversations come alive across formats, screens, and perspectives. From web series and documentaries to podcasts and social experiments, Arré creates thought-provoking, digital-first content.

Arré Voice is its dynamic conversation platform where creators share opinions, stories, trending takes, and snackable voice content. We are building communities through conversations and giving creators recent ways to express themselves.

Role: Social Media Strategist & Content Creator

Location: Chennai

Work Mode: Hybrid

Employment: Full-time

Apply Here : https://forms.gle/ZARBnujUcDznMbQJA

We are looking for a content creator or aspiring content creator who understands social media, digital culture, trends, and what makes content perform.

The ideal candidate should have strong knowledge of the Indian and Tamil creator ecosystem, including content creators, influencers, podcasters, artists, and digital personalities, and ideally have an existing network of creators they can collaborate with.

The role involves developing and executing social media strategies, creating original content, managing content calendars, identifying trends, building creator collaborations, monitoring analytics, and driving audience growth for Arré Voice and other Arré properties.

This is a target-driven role. The candidate will be expected to achieve specific targets set by management, which may include content output, creator onboarding and collaborations, reach, engagement, audience growth, campaign performance, and other business or growth metrics.

Key Responsibilities

- Develop and execute platform-specific social media strategies across Instagram, YouTube, LinkedIn, X, and other relevant platforms.
- Create, write, shoot, edit, or coordinate original,



social-first content aligned with Arré's brand and objectives.
- Build and manage content calendars, ensuring consistent and timely content across platforms.
- Identify emerging trends, memes, formats, conversations, and cultural moments and convert them into relevant content opportunities.
- Build and maintain relationships with content creators, influencers, podcasters, artists, and digital communities.
- Identify, approach, onboard, and collaborate with relevant creators for Arré Voice campaigns and initiatives.
- Develop creator-led content and campaigns designed to increase reach, engagement, downloads, community participation, and brand visibility.
- Monitor social media conversations and actively participate in relevant online communities to identify opportunities for organic growth.
- Track and analyze reach, engagement, watch time, follower growth, conversions, and campaign performance.
- Use analytics and insights to continuously refine content, formats, hooks, distribution strategies, and campaigns.
- Experiment with new content formats and platform strategies to improve performance and discover scalable growth opportunities.
- Work closely with content, editorial, design, community, growth, and marketing teams to execute campaigns and initiatives.
- Support launches, contests, partnerships, influencer campaigns, and other marketing initiatives.
- Maintain a consistent brand voice and visual/content identity across platforms.




- Stay deeply connected to Indian and Tamil digital culture, creators, trends, communities, and audience behaviour.
- Take ownership of assigned social media and creator-growth targets and consistently work towards KPIs defined by management.
- Adapt strategies quickly based on changing platform algorithms, audience behaviour, trends, and business priorities.

Qualifications

- Must be a content creator or aspiring content creator with a genuine interest in creating digital content.
- Solid understanding of Social Media Marketing, Social Media Optimization (SMO), and platform-specific content strategy.
- Solid knowledge of Instagram, YouTube, LinkedIn, X, and other relevant social platforms.
- Strong familiarity with the Indian and Tamil content creator ecosystem.
- Ability to identify, approach, build relationships with, and collaborate with creators.
- An existing creator network or demonstrated experience working with creators is a strong advantage.
- Excellent communication, writing, storytelling, and content ideation skills.
- Solid understanding of internet culture, youth audiences, trends, and digital communities.
- Comfortable experimenting with different content formats and being on-camera or creating voice-led content when required.
- Ability to interpret social media analytics and make data-informed decisions.
- Strong execution skills, ownership, and ability to work towards measurable targets.
- Ability to work independently and collaboratively in a quick-paced, hybrid environment.
- Experience in media, entertainment, creator economy, or digital-first brands is preferred.
- Bachelor's degree in Communications, Marketing, Media Studies, or a related field, or equivalent practical experience, is preferred.

📌 Social Media Strategist (India)
🏢 Arré
📍 India