At Adira, we create intimate wear around the real needs of women at different stages of life—from growing girls and young women to mothers, plus-size women, and seniors.

Innovation has always been at the heart of what we do. From developing our patented period panty to building products around problems that women experience but don't always talk about, Adira believes intimate wear can be functional, thoughtful, comfortable—and worthy of great storytelling.

And that's where you come in.

We're looking for a Social Media Intern who practically lives on Instagram, understands why some Reels take off while others disappear, spots trends before everyone starts copying them, and is excited to turn ideas into content.

This isn't an internship where you'll spend three months making spreadsheets and watching other people work. You'll create, experiment, learn, and contribute to a growing consumer brand.

## What You'll Do

You'll work closely with our Social Media, Creative, and Content teams to bring Adira's personality to life online. Your work will include:

Finding interesting Reels, trends, memes, conversations, hooks, and content formats that Adira can make its own.

- Brainstorming fresh content ideas for Instagram, YouTube Shorts, Facebook, Pinterest, and emerging platforms.
- Helping shoot and create Reels, short-form videos, BTS content, product stories, and everyday social content.
- Writing engaging captions, hooks, story ideas, polls, questions, and other social-first copy.
- Supporting the team in planning and maintaining the social media content calendar.
- Engaging with our community through comments, DMs, conversations, and interactive content.
- Researching creators and influencers who genuinely fit Adira and our audience.
- Supporting influencer outreach, coordination, follow-ups, and campaign execution.
- Finding opportunities to generate and amplify user-generated content (UGC).
- Tracking competitor and category activity and bringing engaging observations to the team.
- Looking at content performance to understand what worked,



what didn't, and what we should try next.
- Experimenting with AI and new content-creation tools to make social media faster, smarter, and more creative.

Who Will Love This Internship?

You don't necessarily need years of experience. We're more interested in your curiosity, creativity, internet instinct, and willingness to execute. You could be a great fit if you're someone who sees a Reel and immediately thinks, “Adira could do something interesting with this.”

You should have a strong interest in social media, content creation, influencer marketing, D2C brands, fashion, lifestyle, or women's categories. You should also be comfortable communicating ideas, learning quickly, taking feedback, and actually getting things done.

Knowing Canva, CapCut, basic video editing, photography, AI tools, or social media analytics is a definite advantage. And if you've already built your own page, created Reels, managed a college/community account, or worked with creators—even better.

What You'll Get to Learn

This internship gives you exposure to much more than posting content. You'll learn how a growing consumer brand thinks about social media strategy, storytelling, community building, influencer marketing, UGC, content production, brand voice, campaign execution, and performance analytics.

Most importantly, you'll see how an idea moves from:

Trend → Idea → Content → Publishing → Community Reaction → Data → Better Content.

## Why Adira?

Because you'll be joining us at a stage where there's still a lot to build.

We're growing, experimenting with new ways of storytelling, expanding our digital presence, and building stronger communities around women's needs and intimate wear.

That means your ideas don't have to sit at the bottom of a presentation.

If they're good, we can actually make them happen.

If you're curious, creative, slightly obsessed with social media, and want your first few years of work to teach you how a real consumer brand gets built, we'd love to hear from you.

Pay: ₹8,000.00 - ₹10,000.00 per month

Work Location: In person

📌 Social Media Intern (Bengaluru)
🏢 Yashram Lifestyle Brand
📍 Bengaluru