About the role

We are looking for a creative, detail-oriented Social Media Executive to manage day-to-day social media execution for two growing beauty brands — D Wave Skin, a science-led skincare brand, and Amrutveni, a biotech-infused, plant-active haircare brand.

The ideal candidate understands beauty and personal-care content, has strong visual and copy instincts, stays updated with social trends, and can take an idea from concept → brief → execution → publishing → performance analysis.

Key Responsibilities

1. Social Media Management

- Manage Instagram and other relevant social platforms for both brands.
- Develop and maintain monthly content calendars.
- Schedule and publish posts, reels, stories and other social content.
- Ensure consistency in brand tone, visual identity and messaging.
- Monitor comments, DMs and audience interactions.

2. Content & Creative

- Develop ideas for reels, carousels, static posts, stories and campaigns.
- Write engaging captions, hooks, CTAs and social copy.
- Create detailed briefs for designers, photographers, videographers and agencies.
- Identify trending formats, sounds, hooks and content opportunities relevant to beauty.
- Repurpose existing content into multiple social formats.

3. Influencer & UGC Coordination

- Research and shortlist relevant influencers and creators.
- Coordinate influencer briefs, product dispatches and content timelines.
- Track deliverables and ensure content meets brand guidelines.
- Identify helpful UGC that can be repurposed for social and paid media.

4. Campaign Execution

- Support launches, promotions and seasonal campaigns.




- Coordinate with performance marketing, creative and external agencies.
- Ensure campaigns are executed consistently across organic and paid social.

5. Analytics & Reporting

- Track Instagram and social media performance.
- Monitor reach, engagement, saves, shares, views, follower growth and content performance.
- Identify what content formats and themes are working.
- Prepare monthly social media reports with actionable insights.

What We're Looking For
- 1–3 years of experience in social media/content marketing.
- Experience with beauty, skincare, haircare, FMCG or D2C brands is preferred.
- Strong understanding of Instagram and short-form video content.
- Good English writing and communication skills.
- Strong sense of aesthetics and visual storytelling.
- Ability to write sharp, non-generic social copy.
- Comfortable working with designers, agencies, influencers and photographers.
- Proactive and highly organised.
- Comfortable using tools such as Meta Business Suite, Canva and basic analytics/reporting tools.
- Someone who doesn't just execute a content calendar but actively brings new content ideas and trends to the table.

Key Success Metrics The person will be evaluated on:
- Quality and consistency of content execution
- Reel/content performance
- Engagement and audience growth
- Saves and shares
- Quality of creative ideas
- Speed and accuracy of execution
- Influencer/UGC coordination
- Ability to identify and act on content trends
- Contribution to brand visibility and community building

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Social Media Executive (Mumbai City)
🏢 D Wave Skin
📍 Mumbai City