KEY RESPONSIBILITIES

1.

Social Media

Management &

- Strategy

- Plan, execute, and oversee content strategies across Instagram, Facebook, LinkedIn, YouTube, and emerging channels.

- Craft engaging video scripts, captions, reels, and visual concepts for our portfolio brands (sports, activewear, lifestyle, footwear).

- Manage content calendars, post schedules, and maintain a consistent brand voice across platforms.

- Engage with online communities, respond to audience queries, and drive active customer participation.

- Stay updated on platform algorithms, social media trends, viral audio, and retail marketing best practices.

2. AI-Driven Content &

- Innovation

- Integrate generative AI tools (ChatGPT, Claude, Midjourney, Adobe Firefly, Canva AI) into daily workflows for copy, visual creation, and brainstorming.

- Automate content workflows and social media scheduling using AI-assisted productivity tools.

- Experiment with AI-driven content optimization and audience segmentation for organic and paid campaigns.

3. Reporting &

- Collaboration

- Track and report key social metrics (reach, engagement rate,



follower growth, conversion).

- Collaborate with internal trade/retail marketing teams and store managers to support store activations, new launches, and offline events.

REQUIRED QUALIFICATIONS &

- SKILLS

- Experience: 1-2 years in social media management, digital marketing, or content creation (Retail/ -Lifestyle preferred).

- Content Skills: Proficient with Canva, CapCut, Adobe Premiere Pro, Photoshop, or Lightroom.

- Platform Knowledge: In-depth understanding of Instagram Reels, LinkedIn, YouTube Shorts, and Meta Business Suite.

- Communication: Strong written and verbal English skills with excellent copywriting capability.

- Organizational &
- AI Skills:

Robust organizational, planning, and workflow management skills with proficiency in leveraging AI tools for task organization, workflow automation, content scheduling, project coordination, and digital asset management.

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Social Media & AI Specialist (Nashik)
🏢 Element Retail
📍 Nashik