Senior Marketing Manager

Industry: Beauty, Salon & Personal Care

Department: Marketing

Employment Type: Full-Time

Level: Senior Management

Role & Responsibilities

We are looking for an experienced and performance-driven Senior Marketing Manager to lead the overall marketing strategy, brand growth, customer acquisition, and revenue-focused campaigns for our salon and beauty business.

The candidate will be responsible for developing and executing marketing strategies across multiple outlets while maintaining consistent brand positioning and delivering measurable business results.

Key Responsibilities

- Develop and execute the annual and monthly marketing strategy aligned with company revenue and expansion targets.
- Own marketing performance across multiple salon outlets and ensure campaigns contribute to footfall, appointments, customer acquisition and revenue growth.
- Plan and manage digital marketing campaigns across Meta Ads, Google Ads, Instagram, WhatsApp and other relevant channels.
- Develop strategies for lead generation, conversion and customer retention.
- Work closely with CRM and operations teams to improve lead-to-appointment and appointment-to-billing conversion rates.
- Design customer retention campaigns for repeat visits, memberships, packages, referrals and loyalty programs.
- Analyse customer segments including new customers, repeat customers, inactive customers and high-value customers.
- Plan seasonal and occasion-based campaigns for festivals, weddings, bridal services, hair treatments, skin services and other key categories.
- Manage the company's social media strategy, content calendar, influencer collaborations and digital brand presence.
- Develop and protect consistent brand positioning, communication, visual identity and customer messaging across all outlets.
- Coordinate with creative agencies, designers, photographers,



influencers and other external marketing partners.
- Develop local area marketing (LAM) strategies for individual outlets based on their market, competition and customer profile.
- Conduct competitor analysis covering pricing, offers, services, customer experience and marketing activities.
- Support new outlet launches and franchise expansion through pre-launch, launch and post-launch marketing plans.
- Work with outlet managers, regional managers and management to identify underperforming locations and develop corrective marketing campaigns.
- Manage the marketing budget and continuously evaluate CAC, CPL, ROAS, conversion rate and marketing ROI.
- Establish marketing dashboards and present weekly and monthly performance reports to management.
- Lead and develop the internal marketing team and establish clear KPIs and accountability.
- Ensure promotions, discounts and campaigns are commercially viable and aligned with company policies.

Preferred Candidate Profile
- Bachelor's or Master's degree in Marketing, Business Administration, Communications or a related field.
- 5-7 years of marketing experience, preferably with experience in a senior or managerial position.
- Experience in salon, beauty, cosmetics, wellness, retail, hospitality, fashion or other multi-location consumer businesses will be preferred.
- Strong experience in performance marketing and lead generation.
- Hands-on understanding of Meta Ads, Google Ads,



Instagram and WhatsApp marketing.
- Strong knowledge of CRM, customer segmentation, retention marketing and marketing automation.
- Experience managing marketing for multiple branches/outlets is highly desirable.
- Ability to interpret marketing and sales data and convert insights into actionable strategies.
- Strong understanding of metrics such as CAC, CPL, ROAS, LTV, conversion rate, retention rate and repeat customer percentage.
- Experience managing agencies, vendors and marketing budgets.
- Strong leadership, communication, presentation and team-management skills.
- Commercially minded with the ability to connect marketing activities directly to sales and profitability.
- Comfortable working in a fast-growing organization with aggressive expansion targets.

Perks & Benefits
- Competitive salary package based on experience and capability.
- Performance-based incentives linked to agreed marketing and business KPIs.
- Opportunity to lead marketing for a rapidly expanding beauty and salon brand.
- Direct exposure to senior management and involvement in strategic business decisions.
- Opportunity to build and lead the company's marketing team.
- Career growth opportunities as the company expands across new locations and franchise markets.
- Employee discounts on salon services and selected products.
- Training and career development opportunities.
- Recognition and incentives for exceptional campaign and revenue performance.

Key Performance Indicators (KPIs) Performance will primarily be measured through revenue generated from marketing, qualified leads, appointment conversion, customer acquisition cost, ROAS, new customer acquisition, repeat customer rate, customer retention, outlet footfall, campaign ROI and achievement of outlet-wise marketing targets.

📌 Senior Marketing Manager (Coimbatore)
🏢 Simmham Ventures
📍 Coimbatore