Group Company: CavinKare Private Limited

Designation: Area Sales Manager - Urban

Office Location:

Position description:

Prepare annual business plan in concurrence with the management and adhere to its deliverables, increase brand depth and width in market, increase visibility in outlets.

Primary Responsibilities:

- - The ASM will handle majorly two roles which are operational, and tactical in nature

- - The operational role will entail driving of secondary business via VSO

- - The tactical role will be handled via SDE and focus on distribution management and expansion

- - In the operational role, the ASM will focus hugely on the VSO reviews on daily, weekly, and monthly basis to understand the efficiency of the salesmen driving the secondary business.

- - The VSO review will also focus on productivity of the salesmen, the attendance, absenteeism, and attrition and optimising of mandays

- - ASM through SDE will drive Beat optimisation so that the maximum potential of the beat can be utilised in an effective manner

- - Ensuring pipeline creation of Salesmen, and Channel partner is kept ready to avoid any hindrance to the sales operations

- - Regular review of RS is conducted to check and monitor the efficacy of the channel partner operations

- - Regular review of Key outlet targets and ensuring achievement of the targets in the territory

- - Regular coordination with the CFT team, i.e. Commercial, Logistics, Marketing, Branding to align them on the market issues and seek solutions to improve the operations

- - Initiates and coordinates development of action plans to penetrate recent markets

- - Follow the market working norms,



and ensure 4 days market working in a week to drive the aforementioned job responsibilities effectively

- - Focus on extraction to measure the business from the effected expansion, ensure the desired throughput from the Field Force

- - Strategy formulation for increasing sales & visibility in retail chain

- - Controls expenses to meet budget guidelines

- - To make a strong & robust attitude driven team at every level & identify challengers who drive bigger agendas in the market place with more confidence and conviction

- - Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

- - Encouraging empowerment and teams.

Additional Responsibilities:

Reporting Team

- Reporting Designation:
- Reporting Department:

Educational qualifications preferred

- Category: Master's Degree, Professional Course
- Field specialization: Sales, merchandising and other allied operations
- Degree:
- Academic score:
- Institution tier:

Required Certification/s:

Required Training/s:

Required work experience

- Industry: FMCG/Telecom
- Role:
- Years of experience: 8 to 12

Key Performance Indicators:

Required Competencies:

"1. Process Knowledge

1. Market Expansion

2. Market Knowledge

3. Trade Relations

4. Team Management

5. Distribution Management

6. Stakeholder Management"

Required Knowledge:

Required Skills:

Required abilities

- Physical:
- Other:

Work Environment Details:

Specific requirements

- Travel:
- Vehicle:
- Work Permit:

Other details

- Pay Rate:
- Contract Types:
- Time Constraints:
- Compliance Related:
- Union Affiliation:

Job Snapshot

Updated Date

17-09-2026

Job ID

JOB_1188

Department

Sales & Distribution - FMCG

Location

Mumbai, Maharashtra, India

Employee Type

Sales role (P)

📌 PC - Area Sales Manager - West (Mumbai)
🏢 CavinKare
📍 Mumbai