Educational Qualification

- Bachelor’s degree in Marketing, Business Administration, Management, Commerce, or a related field.
- An MBA in Marketing or a related specialization is often preferred for senior positions.
- Additional certifications in digital marketing, SEO, social media, analytics, or branding can be helpful.

Work Experience
- Usually 8–15 years of experience in marketing or related roles.
- Proven experience managing marketing campaigns, teams, budgets, and strategy.
- Experience in the relevant industry can be an advantage.

Heritage Institute of Medical Sciences (HIMS) is seeking an experienced, visionary Head of Marketing, Communications & Public Relations (PR) to steer our institutional voice, brand equity, media relations, and patient/student outreach.

Operating a 1,000 bed premier teaching hospital and a recognized medical college (250 MBBS and 67 Post-Graduate seats), HIMS is a major healthcare and academic hub across Eastern Uttar Pradesh, Western Bihar, and Jharkhand.

This leadership role is tailored for candidates with a strong foundational background in Print/Electronic Journalism, Press Bureaus, or Senior Media Reporting who can translate clinical breakthroughs into high-impact regional stories, safeguard our institutional reputation, and scale outreach.

Key Responsibilities

- Media Relations, Press & Editorial Strategy

Serve as the official institutional liaison with local, regional, and national media houses.

Cultivate and expand a network with senior editors, bureau chiefs, and medical/education beat journalists across Uttar Pradesh and Bihar.

Direct the drafting, editorial refinement, and timely distribution of press releases,



official rejoinders, and editorial pitches in both Hindi and English.

Organize and lead press conferences for complex clinical milestones, state-of-the-art infrastructure additions, and campus academic events.

- Institutional Crisis Communications & Reputation Management

Formulate, implement, and lead emergency PR protocols during sensitive patient escalations, clinical disputes, or statutory updates.

Act swiftly to deliver factual, authoritative institutional statements, mitigating misinformation and preserving institutional trust.

Oversee brand monitoring across print, digital news portals, and social platforms.

- Hospital Patient Footfall & Outreach Growth

Partner with the Medical Superintendent and clinical Heads of Departments (Cardiology, Oncology, Trauma, Pediatrics, etc.) to showcase super-specialty capabilities.

Design community health camp communication drives and rural outreach initiatives to drive OPD/IPD utilization across Purvanchal.

Ensure all healthcare communications adhere strictly to National Medical Commission (NMC) ethical marketing parameters.

- Academic Branding & Admissions Outreach

Spearhead integrated awareness campaigns for admissions across MBBS, Post-Graduate (MD/MS), Nursing, and Allied Health Sciences programs.





Elevate institutional visibility for statutory milestones, NAAC/NIRF accreditation narratives, and ABVMU Lucknow academic affiliations.

- Multi-Channel Content & Digital Alignment

Guide the digital media team on producing impactful patient recovery testimonials, clinical spotlights, and doctor video profiles.

Review website copy, newsletters, and annual institutional publications for consistent editorial quality and tone.

Desired Candidate Profile

Professional Background: 8–15 years of extensive experience in journalism, press reporting, or senior public relations/communications. Prior experience in healthcare organizations, academic medical centers, or university systems is strongly preferred.

Education: Bachelor’s or Master’s degree in Journalism, Mass Communication, English, PR, or Marketing.

Regional Network: Established, active relationships with regional press bureaus and publications in Varanasi, Lucknow, and Patna.

Bilingual Command: Native fluency and polished written/verbal communication skills in both Hindi and English.

Leadership Traits: Calm, authoritative composure in high-stakes situations; high ethical standards; and the ability to collaborate effectively with medical directors, faculty, and administrative heads.

What We Offer An executive leadership role shaping the reputation of a premier healthcare institution.

Competitive, performance-linked compensation package commensurate with senior industry standards.

Comprehensive healthcare advantages, Provident Fund (PF), and executive campus support.

Pay: From ₹100,000.00 per month

Work Location: In person

📌 Head of Marketing (Varanasi)
🏢 Heritage Institute of Medical Sciences u0026 Hospital
📍 Varanasi