Job Description
KEY RESPONSIBILITIES
nCHANNEL
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- Market scanning, research and identification and appoint of potential distributorn
- Ensuring set-up of marketing collaterals & displays at the retailer prior to launchn
- Deployment of sales activation plan, BTL activities, CP meets & brand positioningn
- Maximizing reach (Numerical Dist., Weighted Dist.) in the cityn
- Continuously monitoring & improving channel partner health dealer, distributorn
nSALES AND COLLECTION
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- Regular market visits, assuring visible availability of Crompton kitchen appliancesn
- Planning and achieving annual budget & collection, ROD plan deployed for the cityn
- Manage all channel partners in the respective city (GT, MOR, EBO etc)n
- Achieving product wise, channel wise monthly sales targets.n
- Ensuring monthly sell in and sell out targets of direct channel partners and ensuring of phasing and strong order pipeline for the month.n
- Improving premium contribution of the total kitchen appliances salesn
- Overall business development of the category – interfacing with architects, builders & interior contractorsn
nOPERATIONS
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- Coordinating with Commercial and C & F / warehousing operations as per laid down policies.n
- Ensuring stock liquidation and min. stock levels as per sales forecastingn
- Driving process improvement initiatives & effective implementation in the city.n
- Ensuring all retailer demands concerning service SLAs, customer service and salesperson trainings are timely addressedn
- Preparing daily, weekly and monthly MIS in terms of targets assigned & achievedn
- Executing cross functional efficiency between sales, service, finance, logistics etc.n
nPEOPLE
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- Inspiring dealers/retailers to achieve sales quotas and evaluating their performance based on their ability or inability to achieve sales quotasn
- Training of all off role employees (in shop promoters) in the cityn