Job Description
Role Overview
nThe Deputy Regional Sales Manager (Dy. RSM) is responsible for leading and managing General Trade sales operations across a large regional geography . The role drives regional revenue growth, market expansion, distributor & super stockist management , and ensures consistent execution across multiple territories handled by ASMs/Sr. ASMs.
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nThis role is strategic, analytical, and leadership-oriented , with strong ownership of region-wide GT sales performance.
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nKey Responsibilities
nRegional Sales Strategy & Planning
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- Develop and execute regional sales strategy aligned with company objectives.n
- Build annual/quarterly/monthly business plans for assigned region.n
- Identify growth opportunities, market gaps, and structural improvements in the GT network.n

nMulti-Territory Leadership
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- Manage and review performance across multiple territories led by ASMs/Sr. ASMs.n
- Ensure consistent execution of visibility, promotions, pricing, distribution, and merchandising standards.n




- Conduct regular field audits and market-working with ASMs.n

nDistributor & Super Stockist Management
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- Lead appointment, evaluation, and optimization of super stockists and key distributors .n
- Improve distributor ROI, manpower effectiveness, service levels, and operational discipline.n
- Drive credit hygiene, claim management, inventory planning, and route-to-market efficiency.n

nMarket Development & Expansion
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- Identify and prioritize new markets, white spaces, and high-potential regions.n
- Lead expansion into emerging towns, rural growth pockets, and underperforming areas.n
- Approve surveys and appointments for current distributors in strategic locations.n

nTeam Leadership & Capability Building
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- Lead a multi-layered sales team: Sr. ASMs, ASMs, SOs, TSRs , and distributor salesmen.n
- Set KPIs, monitor performance, and drive productivity improvements.n
- Conduct capability-building, coaching, a

📌 Regional Sales Manager (Rajkot)
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📍 Rajkot