Key Responsibilities
Campaign Strategy: Design and execute multi-channel marketing campaigns across digital, social media, and paid acquisition.
Budget Management: Allocate, monitor, and optimize quarterly and annual marketing budgets.
Market Research: Analyze consumer behavior, track industry trends, and study competitor strategies.
Team Leadership: Supervise marketing staff, coordinate with external agencies, and guide daily activities.
Performance Tracking: Measure campaign return on investment (ROI) using analytical tools like Google Analytics and CRM software