Job Description

About The Role

We are looking for a Creative Strategist dedicated to Instagram Reels and short-form video formats. Your goal is to capture immediate attention, drive organic reach, and build brand affinity through rapid, high-impact creative concepts. You understand short-form visual grammar, trend dynamics, audio triggers, and how to hold attention in a scroll-heavy feed. You bridge the gap between creative storytelling and growth, giving our production team accurate blueprints to execute.

Focus Area 1: Short-Form Concepting & Trend Capture
Rapid Trend Hunting: Monitor social feeds, audio trends, visual formats, and financial commentary to spot viral concepts as they emerge.
Concept Architecture: Design high-performing Reel formats, visual hooks, and text-on-screen structures tailored specifically for short attention spans.
Hook Strategy: Craft the visual, textual,



and audio hooks for the first 3 seconds of every short-form piece to maximize view completion rates.
Batch Strategy: Build repeatable content frameworks and series formats that can be produced at scale without losing creative quality.

Focus Area 2: Visual Storytelling & Messaging
Script & Beat Sheets: Write snappy, concise beat sheets and script outlines for creators, on-camera talent, and video editors.
Visual Direction: Specify text overlays, b-roll references, graphics, and pacing notes so the editor knows exactly how the final output should feel.
Performance Analysis: Review reach, saves, shares, and watch time metrics to constantly refine narrative hooks and visual execution.

📌 Creative Strategist Instagram & Short Form Bengaluru
🏢 PhonePe
📍 Bengaluru