19 Sep
|
HCLTech
|
Mumbai
The
eXperience and Deal Marketing Team (XDMT) is responsible for conceptualizing and delivering high-touch, high-impact experiences globally across three key charters:
Driving advisor-led high-intensity strategic deals across the deal lifecycleManaging CECs, driving brand and business experiences at our Noida and New Jersey centers and conceptualizing the new onesLeading high-touch high-impact experiences for select strategic visits through the Client Visit CoE
The Client Visit CoE drives strategic engagement by curating high-impact, personalized and memorable experiences for top-tier client visits in line with the business priorities. The team collaborates closely with the ecosystem to showcase the latest and greatest at HCLTech, accelerating client growth and transformation while building and deepening relationships through meaningful engagements.
Role OverviewThe
Client Visit POD Lead
will deliver high-impact client visit experiences across India and select global locations with a focus on priority (Platinum/ Diamond) visits in India. This role is pivotal in shaping brand perception, reinforcing client relationships and driving business impact through structured, differentiated visit experiences aligned with HCLTech’s brand values and business priorities.
The POD Lead will be an expert with proven experience in managing stakeholder expectations, understand CV requirements and plan CV experience for the assigned mix of verticals.
The Lead will be an expert in executing the client visit end to end with a robust planning and operational rigor to manage client visits. The Lead would train team members on CV planning, execution. Should possess good understanding of the support functions, build right connections and collaborate for the client visit plans.
Key Responsibilities1. High touch Client Visit Experience orientation and planningUnderstand client experience across all touchpoints considering the purpose and visit criteria to include the right set of high-touch experience ideas based on the needProactive planning and on the job agility to understand customer’s moments of truth and attempt customer delight at all stages of their visit journey.Alignment with visit objectives and client personas to execute visits.Leverage insights from sales, pre-sales and relevant vertical marketing teams to craft purpose-driven,
personalized high-touch client engagement journeysAlign the Client Visit strategic framework with the Client Visit Playbook for scalable deliveryCurate visit themes and narratives that highlight HCLTech’s brand story, innovation ecosystem and value propositionPlan client engagement initiatives such as thought leadership events/ fireside chats, CSR collaborations, cultural dinners, immersive experiences and other relationship-building activities to enhance brand affinity and strengthen client partnerships.Bring innovative ideas to the forefront, leveraging technology to create experiential engagements and establish a reputation as a tech-forward organizationProactively identify and create show-and-tell opportunities to showcase the team’s work, demonstrate its business impact and build visibility across leadership and stakeholder forums
2. Execution and GovernanceAct as the single point of contact (SPOC) for Platinum/Diamond-tier client visits, ensuring flawless end-to-end deliveryGovern adherence to the RACI chart across stakeholders (Sales, Marketing, GWS, Transport, Security, Hospitality, etc.), ensuring accountability and consistency across visit stagesEnd-to-end client visit execution across touchpoints, channels, partners and sales teamsCollaborate with functional teams to operationalize pre-visit planning, on-site experiences and closure activities such as feedback and memorabiliaPartner with Sales leaders, BU Marketing team and solution SMEs to align visit experiences with live deal or account objectives.Engage creative and content teams to develop compelling visual storytelling and branded experiences - Pavilions, Experience zones for a high-touch customer experienceLiaise with GWS, GIT and other enabling teams to ensure seamless synchronization of operational touchpointsProcurement and vendor co-ordination and relationship management for ensuring best-in-class delivery at optimized costs
3. Team Management,
Training and UpskillingManage a team of 2-3 client visit executivesUpskill the team on CV planning and executionManage stakeholder expectations – join ongoing kick-off calls to gather requirements and present experience ideas to the stakeholders for client engagement.
4. Outcome Orientation – Insights, Metrics and Continuous ImprovementGather client and sales feedback/ratings and draw insights to constantly enhance experiencesCapture best practices and feedback loops to constantly refine templates, processes and content assetsMaintain a repository of client visit artefacts, case studies and thematic frameworks to enable rapid reuse and improvement
Qualifications and ExperienceEducation:
Graduates or MBA/PGDM in Marketing, Communications or Business Management from a reputed institution.Experience:
8-14 years in visit execution, pre-sales/marketing with proven expertise in client visit management, strong business acumen and creative excellence.
Core skills required:
Planning, collaboration and relationship buildingProven experience managing cross-functional teams and engaging global stakeholdersAbility to conceptualize and plan client visits across all touchpoints, ensuring seamless collaboration across Sales, Marketing, Delivery, GWS, GPS and other enabling functionsStrong relationship-building skills to build trust and alignment across the ecosystem
Visit execution and managementExpertise in end-to-end visit execution with a process-driven approach and sound financial acumenStrong project management capabilities, coupled with excellent communication and executive presentation skillsProficiency in leveraging technology to enhance client visit experiences
Business acumenUnderstanding of Client visit related marketing interventions.Understanding stakeholder personas.
Creative aptitudeContent curation skills for impactful messaging and design.Creative lens to understand the client expectations and translate them into compelling experiences.Innovative approach to design client experiences with clear alignment to business context, purpose and expected outcomes.
Desired skillsOut-of-the-box thinking with flexibility to incorporate fresh ideas from Sales and industry best practices.Stakeholder management skills, both internal and external.Familiarity with innovative tools, including Generative AI to boost productivity, visualization client experience.
📌 Client Visit Experience POD Lead (Mumbai)
🏢 HCLTech
📍 Mumbai