KEY RESPONSIBILITIES

1. B2B Lead Generation

Generate qualified leads from:

Ayurvedic medicine distributors

Stockists and wholesalers

Ayurvedic pharmacies

Medical stores and pharmacy chains

Wellness centres and clinics

Hospitals and institutions

Corporate buyers

E-commerce sellers

Private-label brands

D2C brands

Ayurvedic doctors and practitioners

Exporters and international distributors

Importers and overseas healthcare companies

2. Digital Lead Generation

Develop and execute lead-generation campaigns through:

Google Search & Display

LinkedIn

Meta

IndiaMART

TradeIndia

Alibaba

Export/import databases

B2B marketplaces

Email marketing

WhatsApp Business

LinkedIn prospecting

Cold calling

Web research and targeted databases

3. Distributor Acquisition

Identify potential distributors state-wise and city-wise and create a continuously updated database containing:

Company name

Contact person

Mobile number

WhatsApp

Email

City/state/country

Existing product portfolio

Distribution network

Number of outlets/dealers

Product categories handled

Current brands represented

Purchase potential

Follow-up status

4. Private Label / Contract Manufacturing Leads

Generate leads from companies looking for:

Ayurvedic product manufacturing

Herbal product manufacturing

Private-label products

Third-party manufacturing

Custom formulations

Ayurvedic medicines

Herbal supplements

Ayurvedic cosmetics

Haircare products

Wellness products

Understand the buyer's requirement and qualify them on:

Product + Quantity + MOQ + Target Price + Packaging + Certification + Market + Expected Order Date

5. Export Lead Generation

Identify and approach overseas:

Ayurvedic product distributors

Importers

Herbal product companies

Wellness companies

Pharmacy chains

Natural product retailers

Private-label companies

Indian-product distributors

Target markets may include USA, Europe, UK, Middle East, Africa and Asia, depending on company strategy.

6. Lead Qualification

Every lead should be classified as:

Hot / Warm / Cold / Unqualified





The manager should ensure that sales personnel receive decision-maker-level leads, wherever possible.

KPIs

The candidate will be measured primarily on business results:

KPI

Monthly Target

New qualified B2B prospects

500+

Decision-maker contacts

250+

Qualified enquiries

100+

Sales appointments

40+

Distributor/stockist opportunities

25+

Private-label opportunities

20+

Export opportunities

10+

CRM follow-ups

100%

Lead-to-order conversion

Continuously improve

Targets can be modified according to the candidate's experience and marketing budget.

REQUIRED SKILLS

B2B lead generation

Digital marketing

LinkedIn prospecting

Google Ads

Meta Ads

Email marketing

WhatsApp marketing

Cold calling

Database building

Web research

CRM management

Lead qualification

Distributor acquisition

Sales funnel management

Basic Excel/Google Sheets

Knowledge of B2B marketplaces

PREFERRED EXPERIENCE

Candidates with experience in any of the following industries will be preferred:

Ayurvedic products

Herbal products

Pharmaceuticals

Nutraceuticals

Cosmetics

FMCG

Healthcare

Wellness

Medical distribution

Contract/private-label manufacturing

Minimum experience: 35 years in B2B lead generation/sales development.

Experience in Ayurvedic or pharmaceutical B2B sales is strongly preferred.

KEY: RESULTS-ORIENTED CANDIDATE

We are not looking for a person who only generates Excel databases or says that they generated thousands of leads.

The candidate must demonstrate:

Prospect Decision Maker Qualified Enquiry Meeting Quotation Order

During the interview, the candidate should be able to show examples of:

Leads generated personally

Cost per qualified lead

Number of meetings generated





Number of customers acquired

Monthly sales generated from their leads

Platforms used

Conversion rates

Previous B2B campaigns handled

INTERVIEW ASSIGNMENT

Shortlisted candidates will be given a practical assignment:

“Generate 20 potential B2B buyers/distributors/private-label customers for our Ayurvedic healthcare products and explain how you would approach them.”

The candidate should provide:

Company name

Buyer/contact person

Contact details

Product category

Why the company is a potential buyer

Approach strategy

Expected order potential

Follow-up plan

Candidates who can produce genuine, relevant prospects rather than copied databases will receive preference.

EDUCATIONAL QUALIFICATION

Graduate/MBA/PGDM in:

Marketing

Business Administration

Sales

Digital Marketing

Equivalent practical experience may also be considered.

COMPENSATION

Fixed Salary: ______ per month

Performance Incentive: Linked to qualified leads, meetings and—most importantly—business generated.

Preferred structure: Reasonable fixed salary + aggressive performance incentive.

REPORTING

Reports to:

Director / Head – Sales & Marketing

The candidate will work closely with:

B2B Sales Team

Digital Marketing Team

Telecalling Team

Product/Manufacturing Team

Export Team

Management

LOCATION

__________

Work mode: Full-time / Hybrid / Office-based

IDEAL CANDIDATE

We are looking for a hunter, not merely a coordinator.

The ideal candidate should be comfortable picking up the phone, approaching unknown companies, finding decision makers, sending proposals, following up repeatedly and converting prospects into actual B2B customers.

If you can generate business—not just leads—we want to meet you.

I would recommend making the actual recruitment advertisement more aggressive than a normal HR job description, because your biggest problem is not getting someone who can “generate leads”; it is finding someone who can generate buyers and distributors who actually place orders.

📌 B LEAD Generation Manager (Delhi)
🏢 BLS International
📍 Delhi