Job Summary

This is a paid freelance and remote position.

Responsibilities

Search Growth & Performance

- Own growth in total search clicks and clicks per article, driving the initiatives required to hit targets.
- Build and maintain the keyword and topic roadmap, prioritizing opportunities by traffic potential, competitive difficulty, and commercial value.
- Identify underperforming and high-potential URLs and convert that analysis into a prioritized, clearly briefed queue of work for editorial.
- Monitor rankings, impressions, CTR, and click share; diagnose movement and respond quickly to volatility, algorithm updates, and competitive shifts.
- Balance the mix of evergreen and timely coverage, protecting the compounding traffic base while capturing trending demand.
- Improve on-page and template-level SEO: titles, metadata, internal linking, structured data, and site architecture.

AI Overviews (AIO) Evaluation & Maximization

- Evaluate the brand s presence across AI Overviews and other AI-generated search surfaces, and establish repeatable ways to measure inclusion and citation rates.
- Identify the query types and content patterns that earn AIO citations, and translate them into concrete, usable editorial guidance.
- Maximize inclusion through content structure, entity coverage, schema, answer formatting, and source credibility signals.
- Track the click and traffic impact of AIO across affected query sets, and adjust strategy where zero-click behaviour erodes performance.
- Stay ahead of developments across AI search surfaces and LLM assistants, and advise leadership on the implications for the brand.





Evergreen Content, Refresh & Republishing

- Develop a solid evergreen playbook: a documented, repeatable system covering how evergreen topics are selected, briefed, structured, published, updated, and measured - and drive its adoption across the editorial team.
- Grow and defend the evergreen content base - the durable, compounding library that drives the majority of recurring search clicks.
- Identify evergreen opportunities through demand and gap analysis, and brief them as long-lived assets built to rank and be cited for years.
- Define the evergreen standards and templates behind the playbook - depth, structure, entity coverage, internal linking, and update cadence - so quality is repeatable at scale.
- Pressure-test and evolve the playbook against results, keeping it current as search behaviour and AI surfaces shift.
- Identify republishing and refresh candidates through a data-driven model: traffic decay curves, ranking slippage, seasonality, SERP and AIO changes, and content gaps.
- Maintain a prioritized republishing pipeline with clear briefs so editorial knows exactly what to change and why.
- Define and enforce refresh standards, and measure post-republish lift to validate what actually works.
- Manage the content lifecycle end to end: refresh, consolidate, redirect, or prune.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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