Key Responsibilities

Social Media Management

- Develop and execute social media strategies for multiple brands/accounts.
- Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Plan and manage weekly/monthly content calendars.
- Develop ideas for posts, reels, stories, carousels, videos and campaigns.
- Write captions, CTAs, hashtags and promotional copy.
- Research trends, hashtags, competitors and industry developments.
- Monitor comments, DMs, mentions and audience engagement.
- Track social media KPIs and prepare performance reports.
- Coordinate with content writers, designers, video editors and SEO teams.

Meta Ads

- Plan, create, manage and optimize Facebook & Instagram campaigns using Meta Ads Manager.
- Hands-on experience with Sales/Conversion campaigns is mandatory.
- Manage Lead Generation, Traffic, Engagement, Sales and Conversion campaigns.
- Create and manage Custom, Lookalike and Retargeting audiences.
- Manage campaign targeting, budgets, placements and bidding.




- Test creatives, ad formats, copy, headlines and CTAs.
- Monitor and optimize campaigns based on performance data.
- Track CTR, CPC, CPM, CPL, CPA, ROAS and conversions.
- Manage Meta Pixel, Events Manager and conversion tracking.
- Prepare campaign performance reports with insights and recommendations.

Team Management

- Guide Social Media Executives and junior team members.
- Assign tasks and monitor deliverables.
- Review content quality and campaign execution.
- Coordinate with designers, writers and digital marketing teams.

Required Skills

- Social Media Management
- Meta Ads Manager
- Facebook & Instagram Ads
- Sales & Conversion Campaigns
- Lead Generation
- Retargeting & Lookalike Audiences
- Social Media Strategy
- Campaign Optimization
- Performance Marketing
- Social Media Analytics

📌 Social Media Manager (Noida)
🏢 Zentrx
📍 Noida