PARMANDESIGNS.COM

Brand Manager

1. Brand Strategy & Positioning

- Define and evolve long-term positioning and brand voice for internal and client projects.
- Conduct ongoing market research, competitor benchmarking, and visual design trend analysis.
- Translate business targets into structured creative briefs and positioning frameworks.

2. Identity Governance & Design Quality

- Maintain and enforce comprehensive brand style guides, design tokens, and voice rules.
- Serve as final gatekeeper for all output spanning web, digital collateral, and campaign assets.
- Partner directly with UI/UX, graphic designers, and copywriters for visual consistency.

3. Campaign & Workflow Management

- Lead end-to-end execution of brand launches, digital campaigns, and marketing events.
- Manage multi-project timelines, resource allocations, and external partner deliverables.
- Standardize digital asset management (DAM) systems and brand asset distribution.

4. Stakeholder & Client Leadership

- Serve as strategic bridge between client leads and internal execution teams.
- Present brand architectures, visual identities, and design roadmaps to client leadership.
- Translate client requirements and feedback into actionable design refinements.

As a Brand Manager at Parman Designs,



you will act as the principal custodian of our visual and strategic brand identity as well as lead client-facing branding initiatives. This role bridges creative direction and commercial strategyensuring that all visual touchpoints, brand systems, and campaign deliverables align with market positioning, business objectives, and creative excellence.

Bachelors degree in Marketing, Design Management, Communications, Business, or Fine Arts. Master's degree or design agency background preferred.

3 to 5 years of demonstrated experience in brand management, creative agency operations, or multi-disciplinary design strategy environments.

Familiarity with design tools (Figma, Adobe Creative Cloud), Project Management platforms (Asana, Notion), and Digital Asset Management workflows.

Exceptional verbal and written communication, storyboarding, client presentation skills, crossfunctional leadership, and acute visual attention to detail.

The Brand Manager will be evaluated quarterly based on key qualitative and quantitative milestones:

- Quarterly brand visual audit score across all client and internal properties.
- Successful delivery of integrated brand design systems for recent client onboarding.
- Operational efficiency of asset handoffs between brand strategists and design engineers.

📌 Brand Manager (New Delhi)
🏢 Parman Designs
📍 New Delhi