Position Opening: Marketing Manager

Experience: 3 to 8 years.
Location: Kolkata

Academic Qualification required:
MBA in marketing/ Business Administration or Any Graduate with relevant experience.

Role & responsibilities

Lead Generation & Business Development

- Generate qualified B2B leads through both online and offline channels.
- Develop and execute lead generation strategies to increase sales opportunities and business growth.
- Identify and approach potential OEMs, distributors, dealers, project consultants, and industrial customers.
- Participate in industry exhibitions, trade fairs, networking events, and client meetings to generate business opportunities.
- Convert prospects into customers through effective follow-ups and relationship

Digital Marketing & Brand Visibility

- Plan and execute digital marketing campaigns to improve brand visibility and lead acquisition.
- Manage and optimize Google Ads campaigns for maximum ROI.
- Work closely with agencies or internal teams on SEO strategies to improve website rankings and organic traffic.
- Monitor website analytics and digital marketing performance metrics.
- Stay updated with the latest digital marketing trends and technologies.

LinkedIn & Social Media Marketing

- Utilize LinkedIn Sales Navigator to identify prospects, generate leads, and build professional networks.
- Develop and manage LinkedIn outreach campaigns.
- Oversee company presence across LinkedIn, Facebook, Instagram, YouTube, and other social media platforms.
- Create and coordinate engaging content to improve brand awareness and customer engagement.
- Monitor social media performance and suggest improvements.

CRM Management

- Maintain accurate customer and lead records in CRM platforms.
- Track sales activities, customer interactions, and follow-up schedules.




- Generate CRM reports and insights to support management decision-making.
- Ensure data accuracy and timely updates within the CRM system.

Customer Relationship Management

- Build and maintain strong relationships with existing and prospective customers.
- Handle customer inquiries professionally and resolve issues promptly.
- Ensure high levels of customer satisfaction and repeat business.

Communication & Coordination

- Prepare presentations, proposals, marketing materials, and business reports.
- Coordinate with sales, production, and management teams to achieve business objectives.
- Represent the company professionally during client meetings and industry events.

Required Skills and Qualifications

- Proven experience in B2B marketing and lead generation.
- Strong knowledge of Digital Marketing, SEO, Google Ads, and Social Media Marketing.
- Hands-on experience with LinkedIn Sales Navigator and online lead generation tools.
- Experience working on CRM platforms such as Salesforce, Zoho CRM, HubSpot, Microsoft Dynamics, or similar.
- Excellent verbal and written communication skills.
- Presentable personality with strong interpersonal skills.
- Solid analytical and problem-solving abilities.
- Self-motivated, result-oriented, and willing to learn new technologies and marketing techniques.
- Ability to work independently and as part of a team.
- Strong organizational skills with the ability to adhere to timelines and manage multiple projects simultaneously.
- Proficiency in MS Office (Excel, PowerPoint, Word) and presentation preparation.

Preferred Candidate Profile

- Experience in industrial manufacturing, plastics, automotive, electrical, cable management, or related B2B industries.
- Exposure to OEM sales and marketing.
- Experience managing marketing campaigns and lead funnels from generation to conversion.
- Certification in Digital Marketing, Google Ads, SEO, or related fields will be an added advantage.

📌 Marketing Manager (Kolkata)
🏢 NOVOFLEX INDUSTRIES
📍 Kolkata