Role & responsibilities

Key Responsibilities

- Support planning and execution of brand marketing campaigns across ATL and BTL
- Manage vendor relationships and lead negotiations for ATL and BTL campaign requirements
- Coordinate with influencers and creators for collaborations
- Assist in planning and rolling out BTL (below-the-line) activations
- Contribute ideas for campaigns that build brand recall and affinity, not just short-term visibility
- Work with cross-functional teams to ensure timely and effective campaign delivery

Requirements

- 1-2 years of experience in brand marketing or a related function
- Working knowledge of brand awareness and brand-building principles
- Prior exposure to influencer or creator marketing




- Familiarity with BTL activation planning and execution
- Experience or comfort with vendor management and commercial negotiations
- Solid interest in dissecting and understanding what makes marketing campaigns effective

Ideal Candidate Traits

- Genuine interest in brand campaigns, advertising, and creator-led content
- Ability to distinguish between content that drives views and content that builds lasting brand value
- Comfortable turning ideas into structured, executable campaigns
- Confident negotiator who can manage vendor relationships independently

📌 Marketing Trainee (Mumbai)
🏢 Swiggy
📍 Mumbai