**Role: City Head

- Sales & Strategy**

Experience: 10+ years

Location: Delhi - About Fairdeal.Market

Fairdeal.Market is India’s largest B2B quick commerce platform, redefining how retailers, wholesalers, and manufacturers connect and trade. In just one year, we’ve built the backbone of India’s next-generation supply chain — fast, data-driven, and deeply local. - Role Overview - Key Responsibilities - 1. Merchant Acquisition & Engagement

- Lead the onboarding of retail merchants across the city and ensure active participation on the platform.
- Build strong relationships with retailers to drive consistent order flow.
- Execute strategies to enhance merchant engagement, retention, and productivity. - 2. Business Growth & Target Achievement
- Own the overall city business targets and create actionable plans to achieve them.
- Drive order growth through effective sales strategies, team leadership, and merchant network expansion.
- Monitor performance metrics and ensure consistent achievement of weekly/monthly KPIs. - 3. Warehouse & P&L; Ownership
- Take complete ownership of the warehouse P&L; and ensure operational efficiency.
- Optimize costs, streamline processes, and ensure smooth coordination between supply chain, warehouse, and field teams.
- Ensure proper inventory management, order fulfilment accuracy, and operational compliance. - 4. Market Intelligence & Strategy
- Gather insights from the local market, competition, customer behavior, and merchant needs.
- Translate insights into actionable strategies that contribute to city-level growth.
- Identify new opportunities, product demands, and operational improvements. - 5.



Team Leadership
- Lead, motivate, and mentor the city sales and operations teams.
- Ensure high performance, goal alignment, and capability building across the team. - 6. Data & Analytics
- Work effectively with data to understand performance trends and identify opportunities.
- Must have strong Excel skills and the ability to analyze and interpret business data.
- Use data-driven insights to support decision-making and performance improvement. - 7. Cross-Functional Collaboration
- Work closely with the Category Team to ensure alignment on product strategy, pricing, and assortment.
- Coordinate with supply chain, finance, and central teams to ensure seamless execution of city plans. - Required Skills & Qualifications
- 10-15 years of experience in FMCG sales, merchant onboarding, retail distribution, or related domains.
- Strong understanding of the Delhi retail and FMCG market .
- Proven track record of achieving business targets and managing large operational teams.
- Excellent leadership, communication, and problem-solving skills.
- Strong business acumen with experience in managing P&L.;
- Ability to drive execution with ownership, speed, and data-based decision-making. - What We Offer
- Fairdeal.Market is backed by top-tier VCs and is one of India’s fastest-growing B2B quick commerce platforms.
- We are transforming how retailers purchase inventory with lightning-quick delivery and reliable supply.
- Join a high-ownership, high-impact role working closely with the founding team.
- Be part of a mission that empowers retailers to grow their revenue every single day.

📌 City Head- Sales & Strategy (Delhi)
🏢 FDM Digital Solutions
📍 Delhi