Job Summary

Loyalty Management Development

- Design and implement Salesforce Loyalty Management solutions aligned with business and customer engagement objectives.
- Configure loyalty programs, campaigns, promotions, and rewards.
- Develop member enrolment and lifecycle management capabilities.
- Support loyalty program administration and operational processes.
- Customize loyalty experiences to meet evolving customer needs

Preferred Qualifications

- Strong understanding of:

- Loyalty Programs

- Member Management

- Tiers & Benefits

- Promotions

- Voucher Management

- Points Accrual & Redemption

- Transaction Journals

- Loyalty Rules Processing

- Salesforce Loyalty Management Accreditation or Certification.

- Salesforce Administrator Certification.

- Salesforce Platform Developer Certification.

- Salesforce Data Cloud experience.

- Marketing Cloud experience.

- Financial services or loyalty program implementation experience.

- MuleSoft integration experience.

- Knowledge of customer engagement and rewards ecosystems.

Salesforce Ecosystem

- Salesforce Loyalty Management
- Salesforce CRM
- Salesforce Data Cloud
- Salesforce Marketing Cloud
- Platform Events
- Apex
- SOQL

Salesforce Data Cloud (Data 360)

Integration & APIs

- REST APIs
- MuleSoft
- Event-Driven Architecture
- Platform Events
- Web Services

Data & Analytics

- SQL
- Customer Segmentation
- Data Quality
- Loyalty Analytics
- Customer 360

JD: Marketing Cloud Personalization

Salesforce Architect - Loyalty Management & Marketing Cloud Personalization

Job Summary

personal marketing cloud: Marketing Cloud Personalization Development

- Design and implement personalization campaigns using Marketing Cloud Personalization.
- Configure catalogs, user profiles, datasets, and event schemas.
- Develop recommendations, agile content,



and real-time decisioning strategies.
- Build customer affinity models and behavioral targeting rules.
- Implement personalization use cases across owned digital channels.

Web & Mobile Personalization

- Develop and maintain sitemap configurations.

- Configure user activity tracking and behavioral event collection.

- Support personalization for:

- Public websites

- Online banking

- Landing pages

- Self-service portals

- Optimize page performance while implementing personalization capabilities.

Customer Journey Integration

- Integrate Marketing Cloud Personalization with:

- Salesforce Data Cloud

- Marketing Cloud Engagement

- CRM platforms

- APIs

- MuleSoft

- Enterprise customer data platforms

- Enable real-time audience sharing and activation.

- Support cross-channel orchestration and customer journey optimization.

Audience Segmentation & Decisioning

- Design customer segments based on:

- Behavioral events

- Demographics

- Product ownership

- Customer lifecycle stages

- Engagement patterns

- Develop rules-based and AI-driven targeting strategies.

- Create trigger-based personalization campaigns.

- Support audience activation across multiple marketing channels.

Event Collection & Real-Time Processing

- Design and implement event tracking frameworks.
- Configure data ingestion from digital properties.
- Validate behavioral event quality and completeness.




- Support real-time streaming and event-driven personalization use cases.
- Troubleshoot event collection and customer profile issues.

Data Integration & Platform Enablement

- Collaborate with Data Cloud and Data Engineering teams to consume customer attributes.
- Support data synchronization between Marketing Cloud Personalization and enterprise data platforms.
- Build API integrations and custom connectors.
- Ensure data privacy, consent, and governance requirements are met.

Engineering Excellence

- Lead solution design reviews and architecture discussions.
- Establish development standards and best practices.
- Participate in CI/CD implementation and release processes.
- Mentor junior developers and provide technical leadership.
- Support production deployments and incident resolution.

Preferred Qualifications

- Salesforce Marketing Cloud Personalization Certification.

- Salesforce Marketing Cloud Administrator Certification.

- Salesforce Data Cloud experience.

- Experience with:

- Marketing Cloud Engagement

- Adobe Experience Platform

- Experience with customer journey orchestration platforms.

- Banking or financial services experience.

- Knowledge of privacy regulations and consent management.

Salesforce Ecosystem

- Marketing Cloud Personalization (Interaction Studio)
- Salesforce CRM
- Salesforce Data Cloud
- Marketing Cloud Engagement

FLow

Apex

Salesforce Data Cloud (Data 360)

Development

- JavaScript
- HTML/CSS
- REST APIs
- JSON
- SQL

Digital Analytics

- Google Analytics
- Adobe Analytics
- Event Tracking
- Behavioral Data Analysis

Data & Integration

- Data Ingestion
- Audience Management
- Segmentation
- Profile Unification
- MuleSoft Integration

DevOps & Engineering

- GitHub
- Jen

📌 Salesforce Architect - Loyalty Management & Marketing Cloud (Thiruvallur)
🏢 Dinero Solutions
📍 Thiruvallur