Job Description: D2C Manager

Location :Mumbai (Lower Parel) Department :Growth & E-commerce Experience :5-7 Years Employment Type :Full-Time

About the Role

Key Responsibilities

Business Ownership

- Own the D2C P&L;, revenue, profitability, budgets, forecasting, and business planning.
- Develop growth strategies aligned with business objectives and commercial targets.
- Present weekly and monthly business reviews with actionable recommendations.

Shopify & Website Management

- Own the Shopify store end-to-end including merchandising, collections, pricing, promotions, subscriptions, and integrations.
- Optimize website UX/UI, page speed, mobile experience, and overall customer journey.
- Coordinate with developers and designers for enhancements and new feature rollouts.

Website Conversion & CRO

- Drive conversion rate optimization through A/B testing, landing page optimization, checkout improvements, and data analysis.
- Improve Average Order Value (AOV) using bundles, subscriptions, upselling, and cross-selling.

CRM & Customer Lifecycle

- Increase Repeat Purchase Rate and Customer Lifetime Value (LTV) while reducing churn.

E-commerce Operations

- Collaborate with Operations, Warehouse, Finance, and Customer Support to ensure seamless order fulfilment, returns, refunds, and inventory planning.
- Continuously improve customer experience and operational efficiency.

Performance Marketing

- Partner with Performance Marketing teams to improve ROAS, CAC, acquisition, and campaign effectiveness.
- Support GTM strategies, launches, seasonal campaigns, and promotional calendars.

Market Research & Competitive Analysis

- Conduct ongoing market research to identify consumer trends, category opportunities, and emerging market shifts.
- Benchmark competitor pricing, products, promotions,



website experience, marketplaces, and digital campaigns.
- Analyze customer feedback and buying behaviour to generate actionable business insights.
- Identify current product and category opportunities through market intelligence and present strategic recommendations.

Leadership & Collaboration

- Work closely with Marketing, Brand, Product, Design, Content, Finance, Supply Chain, Customer Support, and Leadership teams.
- Lead cross-functional initiatives and drive execution in a fast-paced environment.

Key KPIs

- Revenue & D2C P&L;
- Gross Margin
- Website Conversion Rate (CVR)
- Average Order Value (AOV)
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV)
- Repeat Purchase Rate
- ROAS
- Marketplace Sales
- Website Traffic
- Inventory Health
- Customer Retention
- Category Growth

Qualifications & Experience

- Bachelor's degree in Marketing, Business, E-commerce, or a related field (MBA preferred).
- 5-7 years of relevant experience in a D2C brand.
- Experience in Wellness, Nutrition, FMCG, Beauty, Lifestyle, or Consumer brands is highly preferred.
- Hands-on experience with Shopify, CRM, marketplaces, and commercial growth.

Preferred Tools

- Shopify
- Google Analytics (GA4)
- Meta Ads Manager
- Google Ads
- Klaviyo / MoEngage / WebEngage / CleverTap
- Microsoft Clarity / Hotjar
- Advanced Excel / Google Sheets

Skills & Competencies

- Commercial Acumen
- Business Planning & P&L;
- Market Research & Competitive Intelligence
- Shopify Management
- CRM & Retention
- Website Optimization (CRO)
- E-commerce Operations
- Analytical Thinking
- Leadership
- Stakeholder Management
- Excellent Communication

Pay: ₹1,500,000.00 - ₹1,800,000.00 per year

Benefits :

- Health insurance
- Provident Fund

Work Location: In person

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