About Us

The Fragrance People is a fast-growing D2C home fragrance brand built on strong design, high-quality products, and performance-driven growth. We’re scaling aggressively and are looking for a hands-on growth operator to own paid marketing and website conversion.

This role reports directly to the founder and is for someone who wants real ownership , not just execution.

What You Will DoPerformance Marketing (Primary Responsibility)

- Personally manage Meta (Facebook & Instagram) and Google Ads :

- Plan, launch, test, scale, and pause campaigns weekly

- Track and optimise ROAS, CPA, and creative performance

- Analyse data daily and take rapid decisions

- Brief designers and content teams clearly with performance logic

- Kill underperforming creatives without delay

- Maintain a structured testing roadmap

Shopify Website & Conversion Optimisation

- Own website conversion rate improvement

- Optimise:

- Product pages

- Homepage and collection pages

- Trust elements (reviews, UGC, social proof)

- Analyse heatmaps, session recordings, and funnel drop-offs

- Implement quick fixes independently

- Coordinate with external developers only when required

Data & Ownership

- Track performance daily
- Prepare clear weekly reports (no fluff, no vanity metrics)
- Identify problems and execute solutions
- Reduce founder dependency over time
- Take ownership of outcomes, not just tasks

What Success Looks Like

- Ads scale in a controlled, predictable way
- Website conversion improves month-on-month




- Founder spends less time on daily growth execution

Who You Are

- 4-7 years experience in D2C performance marketing :

- Hands-on experience scaling Shopify brands (home / lifestyle / beauty preferred)

- Strong experience with:

- Meta Ads

- Google Ads

- Shopify backend

- Data-driven and execution-focused

- Strong design sensitivity (you know what looks premium vs cheap)

- Fast, accountable, and ownership-oriented

Non-Negotiables

- Speed of execution
- Data obsession
- Design sensitivity
- Accountability and ownership mindset

Location & Compensation

- Delhi NCR
- ₹1,00,000 - ₹1,20,000 per month (based on capability)

Important Note

This is not a social media role. This is not an agency-management role. This role is for someone who wants to own growth .

Job Types : Full-time, Permanent

Pay: ₹100,000.00 - ₹120,000.00 per month

Ability to commute/relocate:

- Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Have you personally managed Meta (Facebook & Instagram) AND Google Ads for a Shopify D2C brand?
- What is the highest monthly ad budget you have personally managed?

☐ ₹1-3 lakhs

☐ ₹3-7 lakhs

☐ ₹7-15 lakhs

☐ ₹15+ lakhs

- Have you scaled a Shopify D2C brand beyond ₹1 Cr/month in revenue using paid ads?

☐ Yes

☐ No

Experience :

- Performance marketing: 5 years (required)

Work Location: In person

📌 Performance Marketing & Shopify Growth Manager (Delhi)
🏢 The Fragrance People
📍 Delhi