Job Title : Senior Digital Marketing Executive - Performance Marketing Location : Madurai (In office) Type : Full-Time Experience : 3+ years in digital and performance marketing

Job Summary : We’re looking for Senior Digital Marketing Executive with strong experience in performance marketing . This role will focus on ROI-focused campaigns, user acquisition, and managing high-budget ad accounts to achieve scalable growth.

Key Responsibilities :

- Design and execute paid digital campaigns across Google Ads, Facebook/Instagram, YouTube, and programmatic platforms.
- Manage advertising budgets and optimize for ROI and CPA across channels.
- Set up and monitor conversion tracking using tools like Google Tag Manager, Google Analytics and Meta Events Manager.
- Perform A/B testing on creatives, landing pages and audience targeting.




- Provide detailed reports on performance metrics, KPIs and campaign ROI.
- Conduct keyword and audience research to refine targeting and messaging.
- Collaborate with creative and product teams to align campaigns with business goals.

Requirements :

- Proven hands-on experience with Google Ads, Meta Ads, and performance analytics tools.
- Strong analytical skills and experience with data visualization/reporting tools.
- Excellent knowledge of bidding strategies, retargeting and funnel optimization

Job Types : Full-time, Permanent

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive (Kalavasal)
🏢 RVK Digital Marketing Solutions
📍 Kalavasal