JOB DESCRIPTION

1, PURPOSE OF THE JOB : Job Context :Responsible for managing the Distributors and would be handling the front line sales team. He will be directly responsible for Volume and Sales Growth in the assigned territory and will coach and train the Pre-Sales Representatives.

2, DETAILS OF THE JOB : Job Role/ Title :

- Customer Executive/Sr. Customer Executive

Level :

- M01/M02

Business Unit :

- Any

Function :

- Sales

Country :

- India

Work Location :

- Any

Reporting Manager :

- ASM

Manager’s Manager :

- HOS

Matrix Manager : Team Size :

- 8-10

No. of Direct Reportees :

- 8-10 offroll (PSR)

3, KEY ACCOUNTABILITIES : Accountabilities Scope of work

- Sales Volume

To achieve the monthly sales volume target as per Annual Operating Plan decided by the management. This will include the following:

- Volume target for the month
- YAGO (Year Ago) for the month
- AOP percentage growth for the month
- Distributor wise target for the month
- Market Execution

Ensure all the Racks/Visi/Product placement against according to the market execution plan

Manage stock levels to ensure continuous availability and regular rotation of products in the outlets

Ensure maximum in-store visibility by continuously monitoring the stock placement in the assigned outlets

- Outlet Addition in the territory

To ensure Urban hub and spokes additions as per the plan by regularly monitoring the following parameters:

- Key outlets additions
- Visi placement
- New accounts opened
- Distributor Handling





Review & ensure distributor stock against norms by conducting Physical Verification

Timely review Distributor systems & stock and resolve issues in the market (if any)

- Training & Development

Training PSRs to handle accounts independently by ensuring PSR training man-days are as per the plan

Also monitoring PSR attrition

- Recent Initiatives

4, KEY INTERFACES

External Interfaces

Internal Interfaces

Distributors, Retailers

ASM, HOS, PSR

5, EDUCATION & EXPERIENCE

- Indicate the education level, previous experience, specific knowledge, skills and abilities required to meet _ minimum requirements _for this Job.. Education Qualification (Highest)

with Target Institute(s)

- Any Graduate/Post Graduate

Desired Certifications : Experience Range : At least 1-5 years

Desirable experience : Experience in Sales & Marketing (Preferably in FMCG sector)

6, SKILLS REQUIRED : Skills

Description

Proficiency Level

- (General Awareness; Working Knowledge; Functional Expert, Mastery) Functional Skills
- Proven experience as a Sales Executive or relevant role
- Ability to understand opportunities in the market and act quickly on them.
- Ability to quickly grasp and adapt to the businessHigh Ability to implement strategies and conceptsFunctional Expert

Behavioral Skills

- Good Interpersonal Skills
- Good Communication Skills
- Excellent team management skills
- Self-motivated with a results-driven approachHigh level of confidence and strong focus on delivering results with high drive and energyExpert
- General Awareness : Knows the fundamental or general understanding of concepts.

📌 Customer Executive (Barabanki)
🏢 Varun Beverages
📍 Barabanki