**Job Description: Brand Strategist & Collaborations Manager Role Overview The Brand Strategist & Collaborations Manager will drive end-to-end brand strategy, integrated marketing campaigns, and high-impact brand partnerships. The role focuses on translating consumer insights into compelling brand narratives, leading cross-functional execution, and building strategic collaborations that enhance brand visibility, engagement, and long-term growth.

Key Responsibilities Brand Strategy & Integrated Marketing

- Develop consumer-first brand and communication strategies aligned with business objectives.
- Translate complex briefs into clear strategic frameworks that guide creative and media execution.
- Lead integrated marketing campaigns across digital, social, content, experiential, and partnerships.
- Collaborate with creative, media, and production teams to deliver campaigns that balance brand equity and ROI.
- Track performance metrics, evaluate campaign effectiveness, and optimize strategies to improve engagement and impact.
- Develop, design, and update company profiles, capability statements, and project

presentation decks.

- Prepare tailored client and tender presentations that effectively communicate technical and project expertise.
- Maintain and update the company website to ensure accurate, high-quality, and brand
- consistent content.
- Coordinate the creation of marketing materials, brochures, and visual assets supporting business development and proposal teams.

Brand Collaborations & Partnerships

- Identify, evaluate,



and execute strategic brand collaborations, influencers, IPs, and cultural partnerships aligned with brand DNA.
- Develop collaboration roadmaps and go-to-market plans informed by consumer insights and market trends.
- Lead end-to-end partnership execution—from ideation and negotiation to launch and post-campaign analysis.
- Manage contracts, budgets, timelines, and deliverables to ensure on-time, within-budget execution.
- Build solid, long-term partnerships that drive brand relevance, retention, and satisfaction.

Stakeholder & Team Leadership

Job Expectations :

- Lead and mentor cross-functional teams, ensuring seamless collaboration across strategy, creative, and execution.
- Act as a key point of contact for internal and external stakeholders, strengthening client and partner relationships.
- Streamline workflows and processes to improve efficiency, execution quality, and team effectiveness.

Key Skills & Qualifications

- 4-7 years of experience in brand strategy, integrated marketing, partnerships, or collaborations.
- Strong expertise in consumer insights, storytelling, and strategic planning.
- Proven experience managing cross-functional teams and multi-stakeholder environments.
- Excellent negotiation, communication, and presentation skills.
- Experience across FMCG, lifestyle, skincare, consumer tech, or entertainment brands preferred.

Minimum Qualification : Relevant Field

Minimum Job Experience : 5-7 Years

Reporting to : CMD

Travel : Yes

📌 Branding and Social Media , Brand Strategist (Mumbai)
🏢 Della Group
📍 Mumbai