Key Responsibilities

- Run and optimize Google Ads and Meta Ads campaigns
- Manage search, display, shopping, and remarketing ads
- Plan budgets and improve CPL, CPA, and ROAS
- Track conversions using GA4, pixels, and Tag Manager
- Create ad copies and coordinate creatives
- Analyze performance and prepare reports
- Test audiences, ads, and landing pages
- Scale winning campaigns and pause low performers

Required Skills :

- Hands-on experience with Google Ads and Meta Ads
- Robust analytical and optimization skills
- Experience in lead generation and ecommerce
- Understanding of funnels and landing pages

Preferred Skills

- Experience with YouTube or LinkedIn Ads
- Knowledge of GA4 and GTM
- Basic CRO knowledge

Eligibility

- Graduate in Marketing or related field
- 1-3 years of performance marketing experience

Pay: ₹20,000.00 - ₹22,000.00 per month

Application Question(s): ☐ I agree ☐ I do not agree

- How much experience in google ads ( Specify in Years) ( Search, Banner, Display)
- How much experience in meta ads ( Specify in Years)
- Reason for Leaving ?

Work Location: In person

📌 Performance Marketing Executive (Kirtinagar)
🏢 Caasto
📍 Kirtinagar