Overview :

- Location: Hyderabad, India; India; India; Kolkata, India
- Salary: N/A

About Us : Synchrony is more than a financial services company, we’re a team of passionate innovators committed to delivering best-in-class solutions that support millions of customers across the U.S. With a bold focus on technology, data, and digital innovation, we create meaningful experiences that simplify lives and enable financial wellness.

When you join Synchrony, you become part of an inclusive culture where your voice matters, your growth is championed, and your work drives impactful results.

- Job ID
- 2601592
- Category
- Marketing
- Date posted
- 06/02/2026

Job Title :Manager, Channel Marketing (L09)**

Company Overview : Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

- We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
- We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
- We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview :



Performance marketing team is the engine behind business growth as it handles majority of marketing activities. This includes targeting right audience though campaigns, distributing content via channel marketing, conducting thorough analysis of campaign launches and budgets, and also ensuring the compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drive ROI and elevate the Synchrony's brand presence in a dynamic market.

Role Summary/Purpose : Key Responsibilities :

- Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects
- Manage the file selection, segmentation and facilitate accurate execution of Synchrony direct marketing campaigns
- Work within designated channel platforms to build and successfully launch direct marketing campaigns.
- Perform creative and data auditing and testing to ensure campaign accuracy
- Act as Subject Matter Expert in channel platform capabilities
- Drive data driven campaign results back to client teams for continuous campaign improvement.
- Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
- Work within agile, fast-paced marketing environment
- Utilize Cosmos Workfront tool to ensure all campaigns meet required campaign approval, retention, testing,



launch and documentation requirements within the Campaign Execution L3 process.
- Support Business CTC (Critical To Quality) management by driving process enhancement and efficiency
- Ensures adherence to company purchase order and including compliance with records retention, invoice management and procedures.
- Perform other duties and/or special projects as assigned.

Required Skills/Knowledge :

- 0 to 2 years to GEN AI marketing tools (e.g., Jasper, Copy.ai, Chat GPT Enterprise, or Salesforce Einstein, Copilot)
- Minimum 2 years of experience working with US stakeholders/ Offshore Clients.
- Proven experience in B2C campaign operations or marketing automation
- Exposure to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.
- Proficient with MS Office suite including Outlook, Word, Excel, and PowerPoint
- Strong project management skills and attention to detail.
- Proven ability to deliver Analytical solutions for Business problems.
- Exposure to Marketing and retail concepts
- Strong written & verbal communication skills
- Valuable team player

Desired Characteristics :

- Understanding of US credit card or retail business
- Exposure to Marketing databases
- Proven ability in delivering and reviewing projects with clients and peers.
- Exposure to any project management tool
- Exposure to Digital platforms

Eligibility Criteria : Work timings : 02:00pm-11:00pm IST

We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR.

- Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engage

📌 Manager, Channel Marketing (Hyderabad)
🏢 Synchrony
📍 Hyderabad