Job Summary

The Area Sales Manager (ASM) in the paint industry is responsible for driving sales growth, expanding market share, and managing dealer and distributor networks within the assigned territory. The role focuses on achieving revenue targets, strengthening channel partnerships, and promoting decorative and industrial paint products.

Key Responsibilities

1. Sales & Revenue Management

- Achieve monthly, quarterly, and annual sales targets
- Drive primary and secondary sales across the assigned area
- Develop and execute sales strategies to increase market share

2. Dealer & Distributor Network Management

- Appoint, develop, and manage dealers and distributors
- Build solid relationships with channel partners for consistent growth
- Monitor stock levels, product availability, and order fulfillment

3. Market Development

- Identify new business opportunities and expand territory coverage
- Promote products in new markets, towns, and rural areas
- Track competitor activities, pricing, and market trends

4. Retail & Influencer Engagement

- Build relationships with painters, contractors, builders, and architects




- Conduct product demonstrations and awareness programs
- Drive brand visibility at retail outlets

5. Team Management

- Lead and guide Sales Executives and field staff
- Set targets, monitor performance, and provide coaching
- Ensure effective territory coverage and route planning

6. Collections & Credit Control

- Ensure timely collection of payments from dealers/distributors
- Monitor credit limits and minimize overdue payments

7. Marketing & Promotions

- Execute promotional campaigns and branding activities
- Coordinate with marketing teams for local activations
- Support product launches and seasonal campaigns

8. Reporting & MIS

- Maintain sales reports, forecasts, and market intelligence
- Provide regular updates to senior management

Required Qualifications

- Bachelor’s degree in Business, Marketing, or related field (MBA preferred)
- 3-4 years of experience in paint, building materials, or FMCG sales

Job Types : Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits :

- Provident Fund

Work Location: In person

📌 Area Sales : Paint Industry (Borivali)
🏢 Deziners Studio
📍 Borivali