21 Oct
|
Lowe’s
|
Bengaluru
Innovate in Bengaluru
This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work workplace, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience. - About Lowe’s
Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India
About the Team
The Customer Insights team uses data and analytics capabilities to provide strategic insights around customer and competitive landscape to help drive effective market strategy for Lowe’s. The team works closely with various key functions across the business to provide insights and recommendations across different business areas.
Job Summary
Roles & Responsibilities - Program various ad-hoc research questionnaires leveraging 3rd Party tools (e.g., Qualtrics, Decipher)
- Develop and conduct quality checks to ensure accuracy of 3rd party data feeding into various reports, trackers, ad-hoc research and analysis.
- Work on ongoing tracking studies such as Brand Health Tracker - Conduct data analysis, summarize findings, create reporting templates. Take up automation / efficiency initiatives to optimize trackers and dashboards (data pipelines, sampling checks, automated refreshes, and visualization updates);
- Work on ad-hoc quick turn research requests - design research, program and monitor fieldwork, deliver topline data findings within timelines; coordinate with vendors and internal stakeholders; document methods and assumptions.
- Measure the effectiveness of creative campaigns by tracking key performance indicators (KPIs). Conduct competitive analysis to benchmark creative performance against industry standards and key competitors.
- Translate findings into narrative-driven reports - presenting clear strategic recommendations to the business backed by data.
- Work with vendor teams to operationalize and manage research studies and or analytics requests.
Additional Responsibilities
- Work to improve process efficiencies in our ongoing projects such as Tracking projects and ad-hoc internal research work and help streamline workflows to enhance overall experience.
- Analyze customer data from multiple sources (surveys, feedback, internal data etc.) to identify key trends, behaviors, and pain points.
- Contribute to the development of new analytical methods or tools that can further enhance the understanding of customer behavior and improve operational processes.
- Work with vendor teams to drive ad hoc projects forward and ensure continued alignment back to initial business objectives.
- Present insights and analysis results to our key stakeholders.
Years of Experience
- 3-4 Years of experience.
Education Qualification
- Bachelor’s or Master’s degree in Business, Operations Management, Marketing, Data Science, Statistics, or a related field.
- A master’s degree or relevant certifications is a plus.
Primary Skills
- Skilled in understanding survey requirements and building questionnaires.
- Familiarity with survey programming tools and platforms (Qualtrics or equivalent) and the ability to translate survey requirements into functioning questionnaires. Qualtrics experience is a plus.
- Proficiency in data analysis tools and software (Excel, Power Point, SPSS etc.). Excellent problem-solving skills with the ability to translate survey data into meaningful insights.
- Strong written and verbal communication skills, including the ability to present complex information to non-technical audiences.
- Experience collaborating with third-party research vendors on projects
- Knowledge of third-party creative measurement tools.
- Ability to work collaboratively across cross-functional teams and third-party vendors to implement and improve operational processes.
Secondary Skills
- Familiarity with business intelligence or data visualization tools like Power BI, Tableau or similar platforms.
- Knowledge of third-party creative measurement tools
- Data analytics tools and software like SQL, Python, Teradata, Hadoop is an added advantage.
- Experience working on statistical models would be a plus.
- Experience on working with text data would be an advantage.
- Experience presenting research findings to business clients.
- 1+ years of experience in working in customer service, retail, e-commerce, or other customer-facing industries.- Lowe's is an equal opportunity employer and admini
📌 Analyst Ba customer Insights (Bengaluru)
🏢 Lowe’s
📍 Bengaluru