Running company social media advertising campaigns.

- Formulating high-quality novel written and visual content for each social media campaign.
- Building a social media presence by maintaining a solid online presence.
- Monitoring the company's brand on social media.
- Building brand awareness by engaging relevant influencers.
- Managing our online communities to ensure respectful and appropriate engagement.
- Responding to comments on each of our accounts.
- Overseeing customer service provided via social media.
- Analysing data to determine whether social media campaigns have achieved their objectives.
- Coaching employees company-wide on content creation best practices.

Social Media Manager Requirements :

- Social media marketing experience.
- Experience in SEO. Canva
- Experience developing social media strategies.
- Experience working with and developing a marketing plan.
- Ability to develop the right voice for each social media platform.
- Proven ability to build social media communities.
- Understanding of graphic design principles.
- Experience as a Brand Manager on social media.
- Ability to measure the success of campaigns.

Strategy & Planning

- Develop social media strategies :Create and implement strategies aligned with business goals to build brand awareness and enhance online presence.
- Maintain a content calendar :Plan and schedule posts to ensure consistent and timely content across all active social media platforms.
- Conduct audience and competitor research :Understand target audiences, identify trends, and analyse competitor activity to find new growth opportunities.

Content Creation & Management

- Create and curate content :Produce original and engaging multimedia content, including text, images,



and videos, tailored for different social media channels.
- Manage brand messaging :Ensure content aligns with the brand's voice, guidelines, and overall marketing efforts.
- Coordinate campaigns :Design and manage competitions and other social media campaigns to promote the brand and achieve specific objectives.

Community & Engagement

- Monitor and respond to interactions :Engage with the audience by responding to comments, messages, and inquiries in a timely and qualified manner.
- Foster community :Develop discussions and manage online communities to increase engagement and build brand loyalty.
- Manage influencer relationships :Identify and build relationships with influencers and brand advocates to expand brand reach.

Analytics & Reporting

- Monitor social media metrics :Track key performance indicators (KPIs) such as followers, engagement, and traffic.
- Analyse data and report performance :Analyse metrics using tools like Google Analytics and prepare reports to assess campaign performance and inform future strategies.

Collaboration & Trends

- Collaborate with internal teams :Work with marketing, content, design, and sales teams to ensure cohesive branding and support lead generation.
- Stay updated on trends and tools :Research and evaluate the latest social media trends, best practices, and tools to continuously improve strategies and tactics.
- Run paid advertising :Manage and optimize paid social media advertising campaigns, including setting budgets and analysing results.

Pay: ₹15,000.91 - ₹25,000.85 per month

Benefits :

- Provident Fund

Experience :

- Social media management: 5 years (preferred)

Willingness to travel:

- 25% (required)

Work Location: In person

📌 Social Media Executive (Sayajiganj)
🏢 ESPI VISA CONSULTANTS
📍 Sayajiganj