Job Title : Social Media & Digital Marketing Executive (B2B) Experience : 1-4 Years Location : [Hyderabad - wfo] Employment Type : Full-time

Role Overview

We are looking for a Social Media & Digital Marketing Executive with 1-4 years of experience to support B2B marketing initiatives. The role involves managing social media platforms, planning and creating marketing content across channels, supporting SEO and AI-driven search visibility (AEO, GEO), and conducting market and competitor research.

Key Responsibilities

Social Media Management

- Manage and grow company presence on LinkedIn, YouTube, and Instagram :

- Plan and execute monthly social media content calendars :

- Write and publish posts, captions, and video descriptions :

- Monitor engagement, audience growth, and performance metrics

Content Planning & Creation

- Plan and develop content for website pages, marketing campaigns, blogs, brochures, and social media :

- Write B2B-focused content including blogs, landing pages, case studies, and thought leadership

- Repurpose content across formats (blogs → social posts → newsletters → videos)

- Coordinate with design and marketing teams for campaign creatives and messaging

SEO, AEO & AI Search Optimization

- Conduct keyword research and on-page SEO optimization :

- Optimize content for Answer Engine Optimization (AEO) for AI-driven search and featured snippets

- Structure content for Generative Engine Optimization (GEO) to improve visibility in AI search tools and generative search results

- Monitor search performance, rankings, and AI search visibility trends

- Implement structured content formats such as FAQs, schema markup,



and knowledge-style content

Market Research & Competitor Analysis

- Conduct market research to understand industry trends and audience behavior :

- Perform competitor analysis across content, SEO, and digital channels :

- Identify opportunities to improve positioning and marketing strategy

- Marketing Presentations & Proposals :

- Assist in preparing marketing presentations, pitch decks, and client proposals :

- Support creation of case studies, capability documents, and marketing collateral :

- Work with marketing and sales teams to ensure explicit and compelling messaging

Campaign & Marketing Support

- Assist in planning and executing digital marketing campaigns :

- Track and report on campaign, social media, and SEO performance

Required Skills :

- Strong content writing and storytelling skills :

- Understanding of B2B marketing and digital channels :

- Knowledge of SEO fundamentals and AI search trends :

- Ability to analyze data and translate insights into marketing improvements

- Strong research and organizational skills

Tools & Platforms

- LinkedIn, Instagram, YouTube
- Hootsuite / Buffer / Sprout Social
- Canva / Adobe Creative Suite
- CapCut / basic video editing tools
- Google Analytics
- Google Search Console
- SEMrush / Ahrefs / Ubersuggest
- ChatGPT / AI tools for content research and optimization

Preferred Background

- Experience in B2B marketing, SaaS, technology, :

- Exposure to AI-driven search, content-led growth, and digital marketing analytics .

Job Types : Full-time, Permanent

Pay: From ₹400,000.00 per year

Work Location: In person

📌 Sales and Marketing Executive (Madhapur)
🏢 PREPDHA.AI
📍 Madhapur