Role Overview

Key Responsibilities

- Channel Sales : Drive sell-in and sell-through of IT hardware (Dell, Apple and allied brands) through the IT dealer and reseller network across Gujarat.
- Dealer Network : Leverage existing relationships with IT dealers in Ahmedabad and the rest of Gujarat to onboard new partners and reactivate dormant accounts.
- Field Coverage : Travel regularly within Ahmedabad and across Gujarat to meet dealers, conduct market visits, and ensure strong on-ground presence.
- Targets : Achieve monthly and quarterly sales targets, track pipeline, and report performance to management.
- Relationship Management : Maintain healthy, long-term rapport with dealers - handling pricing discussions, schemes, order fulfilment and after-sales coordination.
- Promotions : Communicate product launches, distributor schemes and offers to the dealer network and push uptake.
- Market Intelligence : Share dealer feedback, competitor activity, pricing trends and demand signals with the internal team.
- Coordination : Coordinate with distributors (e.g. Redington, Ingram Micro) and the internal back-office team for quotations, stock and timely order processing.

Required Experience & Skills

- Minimum 4 years of experience in IT hardware sales, channel/dealer sales or product distribution.
- Established network and strong rapport with IT dealers in Ahmedabad and across Gujarat - this is essential.




- Hands-on exposure to Dell, Apple and/or comparable IT hardware brands.
- Proven track record of meeting sales targets in a channel/distribution environment.
- Willingness and ability to travel extensively across Gujarat; must own a two-wheeler / be comfortable with field travel.
- Good negotiation, communication and relationship-building skills; fluent in Gujarati and Hindi (English working knowledge preferred).
- Self-motivated, target-oriented and comfortable working independently in the field.

Preferred

- Prior experience with an IT distributor, sub-distributor or large reseller in Gujarat.
- Understanding of distributor schemes, channel margins and credit/order cycles in IT hardware.
- Existing dealer database that can be activated from day one.

What We Offer

- Competitive fixed salary plus performance-linked incentives on achievement of targets.
- Prospect to work with an established IT solutions products reseller serving 250+ business customers.
- Access to a strong product portfolio and distributor backing for the Gujarat market.
- Growth into a senior channel sales role with expanding territory responsibility.

Pay: ₹500,000.00 - ₹700,000.00 per year

Benefits :

- Cell phone reimbursement
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Senior Business Development Executive - IT Hardware Sales (Ahmedabad)
🏢 Ridhima Enterprise
📍 Ahmedabad