Objective : Spearhead regional growth for Promaize compound cattle feeds and nutrition products. Build, lead, and digitize a high-performing field sales force, expand dealer distribution, and penetrate large-scale commercial dairy farms while enforcing tight financial discipline.

Key Qualifications :

- Bachelor's/Master's in Agriculture, Veterinary Science, Dairy Technology, or Business Administration.
- 8+ years of experience in cattle feed or veterinary sales.
- Proven record of handling ₹10Cr+ annual sales volume and managing a dealer network.
- Solid understanding of dairy nutrition science, credit risk, and CRM workflows.

Key Responsibilities

- Channel Expansion : Build and execute the dealer network expansion plan; recruit, vet, and onboard regional feed distributors and retail ag-dealers across assigned dairy belts.
- Sales Force Leadership : Recruit, train,



and manage frontline Territory Sales Executives; establish daily beat plans and enforce field visit targets via the mobile AppSheet CRM.
- Credit & Risk Management : Enforce strict payment cycle protocols and collect mandatory security cheques during dealer onboarding prior to account activation to maintain zero credit defaults.
- Institutional / Large Dairy Direct Sales : Personally pitch and secure direct supply contracts with large commercial dairy farms (50+ herd size) using feed ROI demonstrations and scientific ration-balancing comparisons.
- Demand Generation ("Pull" Marketing) : Organise hyper-local farmer meetings, product trial demonstrations, and regional brand-building activities to drive retail demand.

Pay: ₹75,000.00 - ₹150,000.00 per month

Education :

- Bachelor's (preferred)

Experience :

- Cattle Feed Sales: 5 years (required)

Willingness to travel:

- 50% (required)

Work Location: In person

📌 Head of Sales - Cattle Feed & Animal Nutrition (Rajpura)
🏢 Punjab Silage Private
📍 Rajpura