As a Manager- Marketing, you will have to develop and execute marketing strategies for assigned international markets and regions to strengthen Mahindra brand equity, support business growth and enhance customer engagement. Additionally, lead designated Marketing Centres of Excellence (COEs) with primary responsibility for Mahindra Auto Global Digital & social media to drive capability development, standardization, governance and best practices across International Operations. Regional Marketing Strategy & Planning
Develop annual marketing plans, assess market trends, competition and customer insights for assigned regions.

Brand Building & Integrated Communication
Execute integrated campaigns across ATL, BTL, Digital, PR, Events and Retail; ensure brand consistency.

Partner with country teams and distributors for effective implementation of marketing initiatives.

Lead and govern Mahindra Auto Global Digital & Social Media platforms and Internal Communications across International Operations. Drive content strategy, channel management, engagement, governance, capability building and performance tracking. Additionally, lead other assigned Marketing COEs
Marketing Performance & Budget Management
Manage budgets, track ROI,



evaluate performance and recommend improvements.
Marketing & Comm
Automotive Industry
The candidate must have an MBA/PGDM in Marketing or equivalent, preferrably from a premier B School; (General Experience
We prefer a candidate with 6–10 years in marketing, brand management, regional or international marketing
Strategic Marketing, Brand Management, Digital Marketing, Consumer Insights, Budget Management, Stakeholder Management, Cross-cultural Understanding, Execution Excellence Critical Experience
We need a candidate with following skills and experience:
• Ensuring consistent Mahindra brand positioning while accommodating local
Delivering measurable ROI from marketing investments

COE Responsibility: Primary ownership of Mahindra Auto Global Digital & Social
for additional Marketing COEs as assigned across International Operations.

- Agency Partners: Advertising, Digital, Media, Research and Event Agencies
- Planning Horizon: Annual planning with quarterly reviews
- Travel Requirement: Periodic international travel as per business requirement
- Marketing Strategy

Strategic Planning
Visual Brand Identity

📌 Marketing Manager (re-advertisement) (Mumbai)
🏢 Mahindra & Mahindra
📍 Mumbai