Job Title: Social Media Executive
Job Type: Full-Time
Experience Required: 1–3 years
Reports To: Marketing Manager

We are a growing skincare brand passionate about creating clean, effective, and inclusive products that bring out the best in every skin type. We believe in confidence through self-care and are looking for a creative and strategic Social Media Executive to help us amplify our voice across platforms and engage meaningfully with our community.

Develop and execute a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to drive brand awareness and engagement.
Plan, create, and schedule compelling, on-brand content (reels, posts, stories, etc.) Manage daily operations of social media accounts including posting, monitoring, responding to DMs/comments, and community building.
Collaborate with design, content, influencer, and product teams to produce timely and engaging campaigns and launches.
Stay up to date on skincare trends, industry news, and platform updates to inform content and engagement strategies.
Analyze performance metrics and prepare monthly reports to track growth, engagement, and ROI.




Coordinate with influencers and content creators for collaborations and user-generated content.
Handle social media crises or escalations with professionalism and according to brand guidelines.

1–3 years of experience managing social media platforms, preferably in the skincare, beauty, or wellness industry.

- Strong understanding of Instagram and TikTok algorithms, aesthetics, and best practices.
- Creative eye for design and storytelling with experience in tools like Canva, CapCut, or Adobe Suite.
- Excellent written and verbal communication skills with a knack for crafting engaging captions and scripts.
- Basic knowledge of social media analytics tools (e.g., Meta Insights, Google Analytics, Hootsuite, or Later).
- Bonus: Experience with influencer marketing or UGC strategy.

Prospect to shape the online voice of a fast-growing skincare brand.
A creative and inclusive team workplace.
Employee discounts on all skincare products.
Career development opportunities and hands-on brand-building experience.

📌 Social Media Executive, Full Time (Mumbai)
🏢 RAS BEAUTY PRIVATE
📍 Mumbai