Role Overview:Factspan is seeking an experienced Adobe AJO and CJA consultant to design, implement, and optimise enterprise-scale customer journey orchestration and marketing analytics solutions for a leading US retailer. The role requires deep expertise in Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Platform, customer data, campaign activation, personalisation, experimentation, and retail marketing use cases.Total Experience: 9-11 yearsKey Responsibilities:- Design real-time, scheduled, audience-triggered, transactional, and event-driven journeys using Adobe Journey Optimizer.- Configure journey events, conditions, wait activities, custom actions, re-entry rules, exit criteria, exception paths, and orchestration logic.- Build omnichannel customer journeys across email, SMS, push, in-app, web, and custom channels.- Develop reusable message templates, dynamic content, personalisation rules, offer decisioning, and next-best-action strategies.- Implement consent, suppression, frequency capping, quiet hours, channel preferences, and customer fatigue controls.- Configure AJO campaigns, channel surfaces, presets, sender identities, subdomains, and delivery settings.- Design CJA connections, data views, dimensions, metrics, calculated metrics, segments, filters, and attribution models.- Build CJA workspaces for campaign performance, customer journeys, conversion funnels, retention, loyalty,



and cross-channel analysis.- Integrate AJO and CJA with AEP datasets, XDM schemas, Real-Time Customer Profile, audiences, identity services, and destinations.- Support retail use cases including cart abandonment, loyalty engagement, replenishment, back-in-stock, win-back, post-purchase, and promotional journeys.- Analyse customer, transaction, product, store, digital behaviour, campaign, loyalty, and order data.- Establish testing, monitoring, production support, release governance, documentation, and incident-management processes.- Collaborate with marketing, analytics, data engineering, product, privacy, and US-based stakeholder teams.- Mentor developers, analysts, campaign specialists, and MarTech consultants.Required Expertise:- Strong hands-on experience with Adobe Journey Optimizer and Customer Journey Analytics.- Working knowledge of AEP, RT-CDP, XDM, audiences, identity, and profile enablement.- Robust retail and MarTech domain experience.- Experience with SQL, APIs, JavaScript, campaign analytics, and customer data.- Strong stakeholder management, solution design, troubleshooting, and communication skills.- Adobe Target with AJO experience required.Preferred Qualifications:Adobe certifications and experience with Adobe Target, Web SDK, Mobile SDK, GCP, BigQuery, Python, experimentation, and AI-enabled marketing analytics are highly desirable. (ref:hirist.tech)

📌 Factspan - Adobe Journey Optimizer & Customer Journey Analytics Consultant - Retail MarTech Domain (Bengaluru)
🏢 Factspan Analytics Private
📍 Bengaluru