Job Description: Marketing Manager – Growth & Performance Marketing

Company: EaseToLearn

Industry: EdTech / Online Education

Location: Delhi

Experience: 4–5 Years

Employment Type: Full-time

Compensation: Up to ₹13 LPA gross annually, depending on experience and suitability

About EaseToLearn

EaseToLearn operates in the education technology sector, where digital accessibility, learner engagement and effective student acquisition are key to business growth.

We are looking for a results-oriented Marketing Manager who can strengthen our digital presence, attract prospective learners, generate qualified leads and convert marketing efforts into measurable business outcomes.

Role Overview

The Marketing Manager will be responsible for planning and executing marketing initiatives that support EaseToLearn's business objectives. The role will focus on performance marketing, lead generation, learner acquisition, campaign optimisation and brand development.

The ideal candidate should combine hands-on digital marketing expertise with analytical thinking, an understanding of the education market and the ability to translate marketing data into actionable growth strategies.

Key Responsibilities1. Growth Strategy and Student Acquisition

- Develop and execute marketing strategies aligned with EaseToLearn's business and growth objectives.
- Identify target learner segments and develop campaigns to reach prospective students.
- Build and optimise lead-generation and learner-acquisition strategies.
- Work with relevant teams to improve lead quality and conversion into enrolments or other defined business outcomes.

2. Performance and Digital Marketing

- Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant digital channels.
- Monitor campaign performance, cost per lead (CPL), customer acquisition cost (CAC), conversion rates and return on advertising spend (ROAS).
- Allocate marketing budgets effectively and identify opportunities to improve campaign efficiency.
- Conduct A/B testing of advertisements, landing pages,



creatives and campaign messaging.

3. Content, SEO and Brand Development

- Coordinate SEO, content marketing, email marketing and social media initiatives.
- Ensure marketing communications are relevant to target learners and aligned with the company's brand positioning.
- Collaborate with content and design teams to develop effective campaign creatives, landing pages and promotional materials.
- Identify opportunities to improve organic visibility, audience engagement and brand awareness.

4. Marketing Analytics and Reporting

- Track and analyse campaign performance using Google Analytics and relevant advertising platforms.
- Prepare regular marketing reports covering expenditure, lead generation, conversions and campaign effectiveness.
- Use data to identify performance gaps and recommend corrective actions.
- Conduct market research, competitor analysis and audience research to identify growth opportunities.

5. Cross-functional Collaboration

- Coordinate with sales, product, content and other relevant teams to align marketing activities with business priorities.
- Establish feedback loops to understand lead quality, learner requirements and conversion challenges.
- Manage multiple marketing initiatives and ensure timely execution.
- Present marketing performance, insights and recommendations to management.

Required Qualifications and Skills

- Bachelor's degree in Marketing, Business Administration or a related field. An MBA in Marketing will be preferred.
- 4–5 years of relevant marketing experience, with prior experience in EdTech, e-learning, online education or test preparation.
- Demonstrated experience in performance marketing,



digital campaigns and lead generation.
- Hands-on proficiency in Google Ads, Meta Ads Manager and Google Analytics.
- Understanding of marketing funnels, conversion optimisation, CPL, CAC and ROAS.
- Strong analytical, communication, project management and problem-solving skills.
- Ability to manage budgets, coordinate with cross-functional teams and deliver measurable results.

Preferred Candidate Profile

- Experience marketing education products, online learning platforms or test-preparation services.
- A track record of generating qualified leads and improving campaign performance.
- Ability to connect marketing activities with business outcomes rather than focusing solely on reach and engagement.
- A data-driven approach to campaign planning, experimentation and optimisation.
- Willingness to take ownership of marketing execution and continuously improve results.

Performance Expectations

Success in this role will be evaluated through agreed objectives, which may include:

- Qualified leads generated.
- Cost per lead and customer acquisition cost.
- Lead-to-enrolment conversion rate, where applicable.
- Return on advertising spend and marketing budget utilisation.
- Campaign execution, reporting quality and continuous optimisation.
- Contribution to brand visibility and overall business growth.

Specific targets will be established in line with EaseToLearn's business goals, marketing budget and available resources.

Compensation and Employment

Compensation: Up to ₹13 LPA gross annual salary, depending on experience and suitability.

Employment Type: Full-time.

Application Process

Interested candidates should complete the application form and submit their updated CV.

Application form: https://tally.so/r/J9Nv6z

Candidates should be prepared to discuss their relevant EdTech marketing experience, campaigns managed, budgets handled and measurable business results.

Pay: Up to ₹1,300,000.00 per year

Work Location: In person

📌 Marketing Manager (Janakpuri)
🏢 EaseToLearn
📍 Janakpuri