Role Purpose

Drive market expansion and business growth through market research, sales strategy, channel development, and identification of new business opportunities across industrial products, abrasives, and power tools.

Key Responsibilities

- Lead market mapping and identify business opportunities across industrial products, abrasives, power tools, hardware, and allied segments.
- Identify fast-moving products, emerging categories, and untapped market opportunities.
- Conduct competitor analysis covering product portfolio, pricing, positioning, distribution, and market presence.
- Map the value chain from manufacturers and importers to distributors, dealers, counters, and end-users.
- Identify potential new markets, customer segments, and channel opportunities.
- Analyse import data and market intelligence to identify potential products and business opportunities.
- Develop market entry and sales strategies for identified opportunities.
- Support and drive new product launch plans, including target markets, customer segments, and channel strategy.
- Identify, evaluate, and develop potential distributors and channel partners.
- Develop strategies to increase market penetration and market share.




- Collaborate with Sales, Marketing, and Product Management teams to translate market insights into business plans.
- Conduct market visits and field studies across metro and Tier 2 cities in India.
- Engage directly with distributors, dealers, counter owners, and end-users to understand market requirements and buying behaviour.
- Track competitor movements, industry trends, and customer requirements, providing actionable recommendations to the business.
- Prepare market chance assessments, sales strategy presentations, and business cases for management review.
- Drive strategic initiatives from market assessment through execution and review.

Qualification & Experience

- MBA in Sales & Marketing Mandatory.
- 1015 years of relevant experience.
- Experience in industrial products, abrasives, or power tools is mandatory/preferred.
- Strong experience in B2B sales, channel development, market mapping, and business strategy.
- Exposure to distributor/dealer networks and industrial markets will be an advantage.
- Willingness to travel extensively across India.

📌 Manager Sales & Strategy (Chennai)
🏢 CUMI
📍 Chennai