Retention Marketer

Experience: 2-3 Years

Industry: EdTech / Digital Products

Employment Type: Full-Time

About the Role

Were looking for a Retention Marketer with experience in the tech industry who understands the complete customer lifecycle and knows how to improve engagement, retention, and repeat conversions.

Key Responsibilities

- Develop and execute customer retention and lifecycle marketing strategies.
- Build customer journeys across different lifecycle stages.
- Perform customer segmentation based on behavior, engagement, purchase history, and other relevant data.
- Create targeted CRM campaigns through email, WhatsApp, push notifications, etc.
- Identify opportunities to improve activation, engagement, retention, and reactivation.
- Analyze customer behavior and identify churn risks and retention opportunities.
- Work on basic community management and customer engagement initiatives.
- Track and analyze CRM performance and continuously optimize campaigns.
- Use AI tools for customer research,



segmentation, content creation, campaign ideation, and automation.

Requirements

- 2–3 years of experience in Retention Marketing, CRM, Lifecycle Marketing, or Growth Marketing.
- Experience in the Tech / SaaS / Digital Products industry preferred.
- Strong understanding of customer lifecycle and retention strategies.
- Good knowledge of customer segmentation and behavioral analysis.
- Experience with CRM campaigns and marketing automation.
- Good communication and copywriting skills.
- Comfortable working with data and customer insights.
- Solid understanding and hands-on experience with AI tools.

Ideal Candidate

Someone who can understand:

Customer Data Segmentation Personalization Engagement Retention

and turn customer behavior into actionable CRM campaigns and retention strategies.

📌 Retention Marketer (New Delhi)
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