About ExamAddaExamAdda is a growing EdTech platform focused on helping students, job seekers, and software developers develop technical skills and prepare for interviews.

We offer
structured learning resources covering Data Structures & Algorithms (DSA), System Design (LLD & HLD), Programming, AI/ML, and technical interview preparation. Website: https://tech.examadda.org

Job Description
We are looking for a results-driven Performance Marketing Specialist with hands-on experience managing Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should be skilled in planning, executing, optimizing, and scaling paid advertising campaigns to generate quality leads, increase course enrollments, and improve conversions while maintaining a profitable return on advertising spend (ROAS).

Key Responsibilities
• Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube, and Remarketing).
• Create and optimize Meta Ads campaigns across Facebook and Instagram.
• Develop performance marketing strategies to generate leads and drive course subscriptions.
• Conduct audience research, keyword research, competitor analysis, and campaign targeting.
• Manage advertising budgets and optimize CPA, CPL, CPC, CTR, and ROAS.




• Implement and monitor Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
• Execute A/B testing for ad creatives, audiences, landing pages, and campaign strategies.
• Run retargeting campaigns to improve conversions.
• Monitor campaign performance and provide weekly reports with actionable recommendations.
• Collaborate with the content and creative teams to improve advertising performance. Required Skills
• Hands-on experience with Google Ads and Meta Ads Manager.
• Robust understanding of performance marketing, lead generation, and conversion optimization.
• Experience with GA4, Google Tag Manager, and Meta Pixel.
• Knowledge of audience segmentation, remarketing, and marketing funnels.
• Ability to analyze campaign data and optimize advertising spend.
• Strong communication and analytical skills. Preferred Qualifications
• 1–3 years of practical experience in paid advertising.
• Previous experience with EdTech, online courses, SaaS, or digital products.
• Proven experience improving conversion rates and campaign ROI.
• Google Ads or Meta Blueprint certification is a plus.

📌 Hiring: Performance Marketing Specialist (India)
🏢 ExamAdda
📍 India