*Brand: La Polky Stories by Raniwala 1881
* *Role: Brand Head
- La Polki Stories
* *Brand Positioning:
* Affordable luxury jewellery
- More wearable, less locker-wear. *Revenue Centers:
* D2C (polkistories.com), Marketplaces (Ajio, Myntra, Tata CLiQ Luxury), Offline Retail (Gurgaon store
- 1st store, future expansion) *About The Brand Journey:
* La Polki Stories is a subset brand under the Raniwala 1881 umbrella. The journey started as D2C-first with polkistories.com as the primary revenue driver, now moving into an omnichannel presence. *Role Objective:
* To own the complete P&L; and growth of La Polki Stories across online and offline channels, and to drive the brand from a D2C-first to a robust omnichannel brand. *

Key Responsibilities
* *1. Digital & Performance Marketing
- Own Customer Acquisition
*
- Own the complete digital funnel to drive traffic and conversions on D2C website.
- Drive performance marketing
- ROAS, CAC, retention.
- Overlook all digital initiatives that bring clients to the website. *2. Brand Marketing & Communication
*
- Own the marketing edge for the brand.
- Social Media team reporting
- Guide content creation, calendar, and publishing.
- Own PR outreach and external communication for the brand. *3. Product & Merchandising
*
- Take complete ownership of product vertical.




- The entire product and merchandising team will report into this role.
- Responsible for product planning, merchandising, pricing and assortment as per D2C + offline needs. *4. Online Sales & Business
*
- Own the online sales team.
- Responsible for numbers across D2C business and marketplaces (Ajio, Myntra, Tata CLiQ Luxury).
- Drive monthly / quarterly revenue targets, conversion, AOV. *5. Offline Retail & Expansion
*
- Own offline store operations
- currently 1 store in Gurgaon.
- Ensure targets are met, operations are optimized, and store experience is aligned with brand.
- Lead planning and execution for new store expansions. *KPIs for the Role:
* Revenue growth (D2C, Marketplaces, Offline), CAC & ROAS, Website traffic & conversion, Sell-through, Offline store target achievement, Brand visibility & engagement. *Ideal Profile:
*
- 6-10 years in D2C / retail / affordable luxury / fashion jewellery.
- Strong understanding of performance marketing, D2C and marketplaces.
- Experience in handling product + marketing + sales under one umbrella.
- Prior experience in managing omnichannel or retail expansion preferred.
- Entrepreneurial mindset with ownership attitude. Reports to: Business Head

📌 Head of Brand (Jaipur)
🏢 Raniwala Jewellers
📍 Jaipur