Company Description Akava Luxury is a premium manufacturing company specializing in high-quality premium personsl care and fashion accessories in vegan leather and genuine leather, including belts, wallets, bags, and small leather goods for diverse customers. The organization combines contemporary design with traditional craftsmanship to deliver sophisticated, functional, and durable products. With a focus on top-grade materials and exact production standards, Akava Luxury maintains strong quality control across its state-of-the-art manufacturing facility.

The company also offers customization options for clients seeking exclusive, personalized accessories. Committed to sustainability and responsible sourcing, Akava Luxury appeals to individuals who value both style and substance.

Role Description The Area Sales Manager – GT – Personal Care will oversee general trade sales operations for the personal care category across the Ludhiana, Chandigarh, and Jalandhar regions, with an on-site base in Jalandhar. This full-time role involves managing distributors and key retailers, driving primary and secondary sales, and ensuring effective product placement and visibility. The person in this role will plan and execute sales strategies, monitor market performance, analyze sales data, and identify opportunities to expand distribution and coverage.

Daily responsibilities include visiting trade partners, training and motivating field sales teams, implementing promotional activities,



and maintaining strong relationships with channel partners.

The Area Sales

Manager will also coordinate with marketing and supply chain teams to ensure timely availability of products, accurate forecasting, and alignment with brand guidelines.

Qualifications

- Proven experience in general trade (GT) sales, ideally in personal care, FMCG, or related consumer product categories.
- Strong skills in sales planning, territory management, and distributor/channel management.
- Ability to analyze sales reports, track market trends, and use data to drive decisions and improve performance.
- Excellent communication, negotiation, and relationship-building skills with retailers and distributors.
- Experience in team leadership, including coaching, performance management, and field sales supervision.
- Comfortable with on-site work involving extensive market visits in Ludhiana, Chandigarh, and Jalandhar.
- Proficiency in basic office and reporting tools (e.g., Excel, PowerPoint, CRM or sales reporting systems).
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent post-graduate qualification is an advantage.
- Knowledge of the regional market dynamics in Punjab and surrounding areas, including GT networks and modern trade exposure as a plus.
- Demonstrated ability to meet or exceed sales targets while maintaining ethical, customer-centric practices.

📌 Area Sales Manager - GT - Personal Care - Ludhiana/Chandigarh/Jalandhar
🏢 AKAVA Luxury
📍 Jalandhar