Title: PR Manager (Individual Contributor role)

Company: Ace Blend

Location: Mumbai

Department: Marketing & Communications

Experience: 5–7 years

Employment Type: Full-time

Work Mode: Work from Office

Role Overview

We are looking for a proactive, creative, and execution-driven PR Manager to own and manage the entire public relations function at Ace Blend.

This is an Individual Contributor (IC) role, requiring someone who can independently strategise, plan, execute, and measure end-to-end PR initiatives. The candidate will be responsible for developing PR strategies, building strong relationships with journalists and media houses, securing impactful media coverage, crafting compelling brand narratives, managing press communications, and identifying opportunities to strengthen the brand's visibility and credibility.

The ideal candidate should be equally comfortable developing a PR strategy, writing a press release, pitching stories to journalists, coordinating with external agencies, and managing media interactions. We are looking for someone who can take complete ownership of PR without requiring a dedicated team to execute the function.

Key Responsibilities

1. PR Strategy & Planning

- Develop and execute an integrated PR strategy aligned with Ace Blend's brand positioning, marketing objectives, product launches, and business goals.
- Build monthly, quarterly, and annual PR plans to drive brand awareness, credibility, and media visibility.
- Identify relevant media opportunities across business, lifestyle, health, wellness, nutrition, fitness, startup, D2C, and consumer-focused publications.
- Develop story angles and communication strategies that differentiate Ace Blend in a competitive nutrition and wellness market.
- Build a proactive PR calendar around product launches, company milestones, industry trends, brand campaigns, leadership announcements, and relevant seasonal opportunities.
- Identify opportunities for earned media coverage rather than relying solely on paid promotions

2. Media Relations & Coverage

- Build and maintain strong relationships with journalists, editors, reporters, producers, and media professionals across print, digital, television, and relevant industry publications.
- Independently pitch stories, press releases, expert comments, interviews, and brand announcements to relevant media contacts.
- Secure consistent, high-quality earned media coverage for Ace Blend and its leadership team.
- Develop targeted media lists and maintain an updated database of journalists, publications, and editorial contacts.
- Identify opportunities for founder interviews, leadership profiles, expert quotes, podcast appearances, and industry features.
- Follow up with journalists and manage media requests, interview schedules, editorial deadlines, and coverage opportunities.
- Track media coverage and identify opportunities to build long-term relationships with key publications.

3. Brand Storytelling & Thought Leadership

- Develop compelling brand narratives that communicate Ace Blend's vision, product innovation, differentiation, and business journey.
- Position the founders and leadership team as credible voices in nutrition, wellness, entrepreneurship, D2C, and the evolving consumer health industry.
- Create thought leadership opportunities through expert commentary, opinion pieces, interviews, contributed articles, and industry discussions.
- Develop stories around the brand's growth, product development, consumer insights, business milestones, and category trends.




- Translate business and product information into clear, credible, and media-friendly narratives.
- Ensure consistent messaging across press releases, media pitches, interviews, and external communications.

4. Press Releases & PR Content Development

- Write, edit, and distribute press releases, media pitches, company announcements, media briefs, founder profiles, and press statements.
- Develop media kits, fact sheets, company profiles, executive biographies, product information documents, and spokesperson briefs.
- Prepare key messages, talking points, FAQs, and interview preparation documents for leadership interactions.
- Collaborate with internal teams to gather accurate information, validate claims, and develop solid story angles.
- Ensure all external communications maintain brand consistency, factual accuracy, and appropriate language, particularly for nutrition and wellness-related claims.
- Adapt communication styles for different media formats, audiences, and editorial requirements.

5. Product PR & Launch Communications

- Lead PR planning and execution for new product launches, product innovations, brand campaigns, and strategic announcements.
- Develop launch-specific media strategies, including press outreach, product storytelling, expert commentary, and editorial pitching.
- Identify opportunities for product reviews, editorial mentions, expert-led features, and relevant product sampling initiatives.
- Coordinate product seeding and media outreach in collaboration with marketing and relevant external partners.
- Build communication plans that maximise visibility before, during, and after product launches.
- Work closely with the marketing, product, and leadership teams to ensure PR activities align with broader campaign objectives.

6. Influencer, Expert & Industry Relations

- Identify opportunities to build relationships with credible nutrition experts, fitness professionals, wellness practitioners, industry commentators, and relevant public personalities.
- Explore editorial collaborations, expert-led discussions, podcast features, and industry partnerships that strengthen brand credibility.
- Coordinate with influencer marketing teams, where relevant, to align earned media and creator-led communication.
- Identify relevant industry events, conferences, panel discussions, awards, and speaking opportunities for the founders and brand representatives.
- Build a network of external stakeholders who can contribute to long-term brand visibility and reputation.

7. PR Agency & External Partner Coordination

- Independently manage relationships with external PR agencies, freelancers, media partners, and communication consultants whenever required.
- Brief external partners on brand objectives, communication priorities, campaign requirements, and expected deliverables.
- Evaluate agency recommendations, media opportunities, and campaign performance.
- Manage budgets, quotations, deliverables, and timelines for external PR support.
- Remain hands-on with strategy and execution rather than depending entirely on external agencies.




- Ensure external partners deliver measurable value and align with Ace Blend's communication standards.

8. Reputation Management & Crisis Communications

- Monitor media coverage, brand mentions, public conversations, and emerging issues relevant to Ace Blend.
- Identify potential reputational risks and escalate sensitive issues to the appropriate internal stakeholders.
- Develop response frameworks, holding statements, FAQs, and communication plans for potential PR concerns.
- Support leadership with timely, accurate, and consistent external communications during sensitive situations.
- Maintain a proactive approach to protecting the brand's credibility and public image.
- Ensure that any product-related or health-related communications are factually supported and reviewed by the appropriate internal experts.

9. Cross-Functional Collaboration

- Work closely with the founders, leadership team, marketing, social media, influencer marketing, product, and other relevant departments.
- Identify PR opportunities emerging from product launches, campaigns, business developments, and consumer trends.
- Align PR messaging with the brand's broader marketing and communication strategy.
- Coordinate approvals, gather inputs, and ensure timely delivery of PR initiatives.
- Build a strong understanding of Ace Blend's products, target audience, competitive landscape, and business priorities.

10. PR Measurement & Reporting

- Establish clear PR objectives, performance indicators, and reporting mechanisms.
- Track media coverage, quality of placements, relevance of publications, message pull-through, spokesperson visibility, and share of voice where measurable.
- Maintain a PR tracker covering pitches, journalist interactions, confirmed stories, published coverage, and upcoming opportunities.
- Prepare monthly reports highlighting media coverage, key wins, campaign outcomes, and opportunities for improvement.
- Evaluate the effectiveness of PR initiatives and continuously refine the strategy based on results.
- Focus on meaningful earned media visibility and brand credibility rather than vanity metrics alone.

Required Qualifications & Experience

- 5–6 years of experience in public relations, corporate communications, brand communications, or media relations.
- Demonstrated experience independently managing end-to-end PR activities.
- Experience working with a PR agency, in-house brand communications team, or a fast-growing consumer brand.
- Preference for candidates with experience in D2C, FMCG, nutrition, wellness, healthcare, beauty, fitness, lifestyle, or consumer technology.
- Excellent writing, editing, storytelling, and communication skills.
- Experience handling product launches, media pitching, thought leadership, and brand announcements.
- Ability to manage multiple priorities, work independently, and deliver outcomes in a fast-paced environment.
- Strong organisational skills, attention to detail, and the ability to handle sensitive information professionally.

Key Skills

- PR strategy and execution
- Media relations and journalist outreach
- Earned media coverage
- Press releases and media pitching
- Brand storytelling and positioning
- Founder profiling and thought leadership
- Product launch communications
- Reputation management and crisis communications
- PR reporting and performance measurement
- Stakeholder and agency management
- Strong written and verbal communication
- Independent project ownership

Interested candidate can share their CV at [email protected]

📌 Public Relations Manager (Mumbai)
🏢 Ace Blend
📍 Mumbai