Role & responsibilities

- Develop and execute performance marketing strategies across digital platforms to drive revenue growth and customer acquisition.
- Lead campaigns across Google Ads, Meta Ads, and other relevant digital advertising platforms.
- Drive e-commerce growth through customer acquisition, retention, and repeat purchase strategies.
- Optimize key metrics including ROAS, CAC, CPA, conversion rates, and overall marketing ROI.
- Manage digital marketing budgets, campaign performance, and channel-level profitability.
- Leverage analytics, attribution, and consumer insights to improve campaign effectiveness.
- Collaborate with E-commerce, Brand, Sales, and Business teams to achieve business objectives.
- Build, mentor, and lead a team of 810 middle-management professionals, fostering a performance-driven culture.





Reporting Structure:
Reports to: Business Head – E-Commerce
Team Size: 8–10 Middle-Management Professionals

Ideal Candidate Profile:

- Strong experience in performance marketing, digital acquisition, and e-commerce growth.
- Proven track record of scaling digital campaigns and delivering measurable business results.
- Expertise in paid media, marketing analytics, budget optimization, and ROI management.
- Solid leadership, strategic thinking, and stakeholder management capabilities.
- Experience in the FMCG, Foods & Beverages, D2C, or consumer brands sector would be an advantage.

📌 Head - Performance Marketing (Delhi)
🏢 Vishwa Management Services
📍 Delhi