Job Title: Product / Brand Manager G.D. Foods (TOPS)

Location: Head Office Delhi

Function: Marketing

Experience: 6 - 10 years (preferably in FMCG / Food manufacturing)

Role Overview:

The Product / Brand Manager will be responsible for creating brand strategy, driving topline and bottomline brand growth and market visibility for TOPS through effective product management, packaging development, branding and trade marketing execution, and sales enablement. The role requires close coordination with sales teams, agencies, and internal stakeholders to ensure consistent and impactful brand execution across channels.

Key Responsibilities:

Brand Management and communication

- Creative, Content & Strategic Supervision: Strategizing and executing with Creative Teams, Agency Partners, Vendors, In-House Digital Team, and In-House Designers to enhance campaign, content, and collateral effectiveness within the required timelines.
- Effective utilization of the budgets: Monitoring and Supervision of budgets.
- Developing, executing and managing the marketing efforts to promote the brand and products, in both traditional and digital media.
- Do consumer research to understand the brand imagery with consumers
- Develop and manage product graphics for collaterals and packaging including primary packs, gift boxes, master cartons and recipe books.
- Coordinate with NPD and Marketing teams for new launches and SKU rollouts.
- Ensure brand consistency and compliance with food safety and regulatory requirements.

Trade Marketing & BTL Execution:





- Manage daily coordination with BTL agencies for timely and quality execution.
- Liaise with ATL / creative agencies for trade marketing creatives and adaptations.

Sales Enablement:

- Develop sales tools such as catalogues, product sheets, POS material and channel-specific presentations.
- Support Sales teams across General Trade, Modern Trade, HoReCa, Institutional channels, etc.

Sales Meetings & Events:

- Coordinate and support key sales forums such as Distributors/Channel Partners meets and presentations, etc.
- Plan and manage participation in exhibitions, shows and trade events.

Asset & Content Management:

- Manage product and lifestyle photoshoot databases and marketing asset libraries.

Qualifications & Experience:

- MBA / PGDM in Marketing or equivalent from Tier 1 institute
- 6- 10 years of experience in Brand / Product / Trade Marketing
- Prior FMCG (Food preferred) experience with strong exposure to packaging, BTL and sales enablement

Key Skills required:

- Strong FMCG brand strategy creation through data interpretation and consumer research findings and aligning it with the brand strategy
- Creative yet execution-oriented mindset
- Excellent coordination and new project management skills
- Hands-on experience in packaging development
- Trade marketing knowledge
- Robust communication skills (English & Hindi)

Fresh MBA graduates from Tier-1 institutes with a specialization in Marketing and strong interest in Brand Management are encouraged to apply.

Contact Person - Khyati Gupta

📌 Product Brand Manager - G.D. Foods (TOPS) (New Delhi)
🏢 Tops
📍 New Delhi