Company Description

Trackfunnels is an innovative company specializing in marketing technology solutions, focusing on optimizing customer engagement and tracking performance. Through comprehensive tracking strategies and cutting-edge tools, Trackfunnels empowers businesses to enhance their marketing campaigns and drive measurable results. We foster a flexible and inclusive work environment where creativity and technology converge to deliver value to clients worldwide.

We work with clients from US, EU, and Japan. We focus on:

- GA4 measurement & conversion tracking
- MarTech setup & integrations
- Marketing & AI-driven automations

Role Description

This is a role for a MarTech & Tracking Specialist. The specialist will be responsible for implementing and optimizing marketing technology tools, tracking analytics and campaign performance, and ensuring seamless data integration across platforms. Key tasks include setting up and managing tracking tools, marketing automation, collaborating with marketing teams, and ensuring data accuracy and compliance with privacy regulations.

Qualifications

- Fluent in both written & spoken English
- Experience and interest in vibe-coding
- Experience in digital marketing technologies and tools such as Google Tag Manager, Google Analytics, and CRM platforms
- Proficiency in data analysis, campaign tracking, reporting, and familiarity with key performance indicators (KPIs)
- Knowledge of HTML, JavaScript, or other relevant coding languages for tracking implementation is a huge plus
- Understanding of privacy regulations like GDPR and CCPA regarding data collection and usage
- Excellent problem-solving, communication, and collaboration skills with the ability to work in a remote and flexible environment
- Prior experience in the MarTech industry is a strong advantage

What you’ll work on

I. Tracking & Measurement





- Implement and debug GTM setups (web)
- Configure GA4 events, parameters, and conversions
- Handle cross-domain and funnel tracking
- Diagnose discrepancies across GA4, Google Ads, CRM

II. Integrations

- Connect tools like Google Ads, HubSpot, CRM systems
- Pass identifiers like Client ID, UTMs, GCLID
- Ensure data flows reflect real business journeys

III. Automation

- Build workflows using Zapier, Make, APIs
- Reduce manual reporting and repetitive tasks

IV. Documentation

- Create clear tracking documentation
- Make systems understandable for non-technical teams

What we’re looking for

- Hands-on experience with Google Tag Manager, knowledge of GA4 (events, debugging, structure)
- Experience with CRMs like Hubspot and Automation tools like Zapier/Make
- Ability to debug using browser tools and network requests
- Experience working with ad platforms (Google Ads, Meta etc)

Bonus

- Server-side tracking experience
- Consent Mode / GDPR awareness
- Experience with APIs and data mapping

Growth

This role can grow into:

- Owning full client implementations
- Designing tracking architectures
- Leading projects end-to-end

Compensation and perks

We offer numerous benefits that'll help you not only enhance your career but also make work enjoyable. These include things like:

- Attractive salary package
- Participation in various conferences & events
- Possibility of traveling abroad for off-sites
- Access to various tools (like coursera) for continuous learning
- Learning on the job: You’ll develop the mindset and skills to navigate whatever comes next. You'll have a chance to enhance your hands-on experience with hundreds of tools.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Dynamic working environment - chance to communicate and work alongside clients from various countries and cultural background

📌 MarTech & Tracking Specialist (New Delhi)
🏢 trackfunnels
📍 New Delhi