Brand: La Polky Stories by Raniwala 1881

Role: Brand Head - La Polki Stories

Brand Positioning: Affordable luxury jewellery - More wearable, less locker-wear.

Revenue Centers: D2C (polkistories.com), Marketplaces (Ajio, Myntra, Tata CLiQ Luxury), Offline Retail (Gurgaon store - 1st store, future expansion)

About The Brand Journey:

La Polki Stories is a subset brand under the Raniwala 1881 umbrella. The journey started as D2C-first with polkistories.com as the primary revenue driver, now moving into an omnichannel presence.

Role Objective:

To own the complete P&L; and growth of La Polki Stories across online and offline channels, and to drive the brand from a D2C-first to a strong omnichannel brand.

Key Responsibilities:

1. Digital & Performance Marketing - Own Customer Acquisition

- Own the complete digital funnel to drive traffic and conversions on D2C website.
- Drive performance marketing - ROAS, CAC, retention.
- Overlook all digital initiatives that bring clients to the website.

2. Brand Marketing & Communication

- Own the marketing edge for the brand.
- Social Media team reporting - Guide content creation, calendar, and publishing.
- Own PR outreach and external communication for the brand.

3. Product & Merchandising

- Take complete ownership of product vertical.




- The entire product and merchandising team will report into this role.
- Responsible for product planning, merchandising, pricing and assortment as per D2C + offline needs.

4. Online Sales & Business

- Own the online sales team.
- Responsible for numbers across D2C business and marketplaces (Ajio, Myntra, Tata CLiQ Luxury).
- Drive monthly / quarterly revenue targets, conversion, AOV.

5. Offline Retail & Expansion

- Own offline store operations - currently 1 store in Gurgaon.
- Ensure targets are met, operations are optimized, and store experience is aligned with brand.
- Lead planning and execution for current store expansions.

KPIs for the Role:

Revenue growth (D2C, Marketplaces, Offline), CAC & ROAS, Website traffic & conversion, Sell-through, Offline store target achievement, Brand visibility & engagement.

Ideal Profile:

- 6-10 years in D2C / retail / affordable luxury / fashion jewellery.
- Strong understanding of performance marketing, D2C and marketplaces.
- Experience in handling product + marketing + sales under one umbrella.
- Prior experience in managing omnichannel or retail expansion preferred.
- Entrepreneurial mindset with ownership attitude.

Reports to: Business Head

📌 Head of Brand (Jaipur)
🏢 Raniwala Jewellers
📍 Jaipur